Digital Personalization Manager

The North Face

Multiple Locations

0 year(s)

Job Description
Join theNorth FaceFamily
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our true north, the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve.

As we enter our sixth decade, we pledge to:
Empower exploration and the thrill of the unknown for as many people as possible.

Protect the places where we live, play, and operate.

Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

Digital Personalization Manager
This is a pivotal role within the North Face Digital Infrastructure, responsible for developing and executing our personalization strategy to give our consumers a best in class experience within our digital environment. Working as a part of the Digital Content and Personalization team, this role will report directly to the Sr. Manager Content and Personalization. This position will work cross-functionally with our CRM, Digital Marketing, Creative, and Operations Teams. This role will manage a direct report responsible for the A/B testing work stream.

How You Will Make A Difference
Learn, understand, and execute personalization vision and strategy for The North Face eCommerce website in US & CA

Develop an understanding of the full digital ecosystem for business and consumer impact

Understand the who, what, when, and how our personalization engine powers marketing and in the moment communication

Execute on new, branded content capabilities collaborating with content manager

Work to translate analytics and insights into action

Work with key cross-functional partners to understand business strategies and priorities

Collaborate with Content Manger and A/B Testing to identify opportunities where personalization can impact consumer experiences

Partner with data analyst and CRM team to leverage data to optimize content for our consumers incorporating a wide variety of data types and sources

Provide support for testing program for content audience and channel optimizations in partnership with marketing, content, and merchandising teams

Execute on machine learning models responsible for driving editorial content and marketing communications

Manage direct report responsible for the A/B testing work stream

Manage executive relationship of working personalization vendors

FreeToBe,Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity.We are committed to buildingandmaintaining aworkplacethat celebrates the diversity of our associates,allowing them to bring their authentic selves to work every day.

Skills for Success
5-7 years experience in personalization, machine learning, or recommendations systems

Previous experience working in a corporate retail environment

Ability to navigate ambiguity

Exceptional interpersonal skills; thrives in highly collaborative environment

Strong understanding of predictive modeling and AI

Technical understanding of CRM and CLM data science

Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions and recommendations to drive actions

Ability to work cross-functionally communicating with teams

Self-starter with demonstrated experience developing diverse teams and positive working relationships

Experience working in personalization and analytics tools such as Adobe Analytics, Google Analytics, Monetate, Certona, Content Square

Strong understanding of HTML with the ability to code or communicate outward to development team

A strong passion for transformative user experiences

Bachelors degree in related field or demonstrated experience in lieu of degree

VF Guiding Principles:Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

Where You Will Be Located
Denver, CO

Whats in itForYou
Were in thebusiness of unleashing human potential, driven by the ideas, energy and commitment of our people. Thats why we offer comprehensive benefits that encouragemental,physical and financial well-being for all VF associates. When it comes to benefits, were the total package. Go and click on Looking to Join VF?to learn more.

Our Parent Company, VF Corporation
VF is one of the worlds largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. Its the reason we come to work every day. Its a commitment shared by our global associates acrossallbrands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

We just have one question. Are you in?

Salary Range:
$77,760.00 USD - $116,640.00 USD annually
Annual Incentive Eligibility:
This position is eligible to participate in VF's Annual Incentive Plan. Incentive Plan awards are contingent upon (1) achievement of your individual objectives and (2) VF achieving its' Corporate and business level financial objectives.

Long Term Incentive Eligibility:
This position is not eligible for long term incentive.

Benefits at VF:
You can review a general overview of each benefit program offered, including this year's medical plan rates on and clicking, Looking to Join VF? Detailed information on your benefits will be provided during your onboarding process.