Giant Bicycles
Date Posted: 6/27/2017

Global Product Marketing Specialist – Road Bicycles

  • Company: Giant Bicycles
  • Country:United States
  • State:California
  • Location: Newbury Park, CA
  • Required Exp: 2 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

Giant Bicycles, located in Newbury Park, CA, is in search of a Global Product Marketing Specialist for its road bicycle category.

** Must have experience in / a passion for the cycling industry to be considered for this role. **

The primary responsibility of the Road Product Marketing Specialist – Global is to plan and execute global programs to market and promote Giant’s road bicycle range. These responsibilities include:

• Oversee the story development of road bicycles from initial conception to final retail presentation.
• Collaborate with road product development team members to define product strategy, positioning, messaging and launch plans.
• Investigate and communicate market trends, consumer wants/needs and competitive analysis of road marketplace to development team members.
• Effectively communicate/present product stories to large audiences (media, retailers, consumers).
• Collaborate with global road sports marketing programs to leverage partnerships.
• Manage and execute annual road marketing plan to target key stakeholders: Giant staff, retailers, media and consumers.
• Manage and oversee global road marketing projects (advertising, PR, catalogs, brochures, Web, in-store, etc.), including strategy, creative/content development and project management.
• Manage execution and distribution of global road marketing guidelines and templates.
• Provide support in the development of global marketing/branding strategy.
• Provide support in bicycle product marketing and sports/event marketing as needed based on company/product focus and direction.
• Participate in global product development meetings.

Job Requirements

Qualifications:

• BA/BS in Business, Marketing, Journalism or related field.
• 2+ years marketing/PR/Editorial/Communications experience in the cycling industry.
• Previous experience planning and executing print, online and in-store projects and campaigns.
• Strong project management skills with ability to work under pressure and frequent deadlines.
• Strong communication skills to effectively present to large and diverse global audiences.
• Experienced in managing a team of international contributors, including writers, designers, product developers and external vendors.
• Ability to travel extensively both domestically and internationally.

To apply, please submit your cover letter and resume through Malakye.com.

Perks

Date Posted: 6/27/2017

Global Product Marketing Specialist – Road Bicycles

  • Company: Giant Bicycles
  • Country:United States
  • State:California
  • Location:Newbury Park, CA
  • Required Exp:2 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

Giant Bicycles, located in Newbury Park, CA, is in search of a Global Product Marketing Specialist for its road bicycle category.

** Must have experience in / a passion for the cycling industry to be considered for this role. **

The primary responsibility of the Road Product Marketing Specialist – Global is to plan and execute global programs to market and promote Giant’s road bicycle range. These responsibilities include:

• Oversee the story development of road bicycles from initial conception to final retail presentation.
• Collaborate with road product development team members to define product strategy, positioning, messaging and launch plans.
• Investigate and communicate market trends, consumer wants/needs and competitive analysis of road marketplace to development team members.
• Effectively communicate/present product stories to large audiences (media, retailers, consumers).
• Collaborate with global road sports marketing programs to leverage partnerships.
• Manage and execute annual road marketing plan to target key stakeholders: Giant staff, retailers, media and consumers.
• Manage and oversee global road marketing projects (advertising, PR, catalogs, brochures, Web, in-store, etc.), including strategy, creative/content development and project management.
• Manage execution and distribution of global road marketing guidelines and templates.
• Provide support in the development of global marketing/branding strategy.
• Provide support in bicycle product marketing and sports/event marketing as needed based on company/product focus and direction.
• Participate in global product development meetings.

Job Requirements

Qualifications:

• BA/BS in Business, Marketing, Journalism or related field.
• 2+ years marketing/PR/Editorial/Communications experience in the cycling industry.
• Previous experience planning and executing print, online and in-store projects and campaigns.
• Strong project management skills with ability to work under pressure and frequent deadlines.
• Strong communication skills to effectively present to large and diverse global audiences.
• Experienced in managing a team of international contributors, including writers, designers, product developers and external vendors.
• Ability to travel extensively both domestically and internationally.

To apply, please submit your cover letter and resume through Malakye.com.

Perks

Date Posted: 6/27/2017

Global Product Marketing Specialist – Road Bicycles

  • Company: Giant Bicycles
  • Country:United States
  • State:California
  • Location:Newbury Park, CA
  • Required Exp:2 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available