Giant Bicycles:
Liv Global Marketing Communications Specialist Job in Newbury Park, CA, CA
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Newbury Park, CA, CA
Full-time | Marketing, Production - Print & Web, Public Relations
$50,000 - $55,000 annual
About the job
Giant Bicycles is seeking a Global Marketing Communications Specialist to be based at our corporate office in Newbury Park, CA.
The primary responsibility of the Liv Global Marketing Communications Specialist is to support global brand communications and product marketing campaigns. To accomplish this goal the Liv Global Marketing Communications Specialist will be responsible for supporting the following marketing activities: (1) Communications (2) Web and Content Creation (3) Key Marketing Outreach
Duties and Responsibilities:
Communications:
- Monthly reports on media hits and influencer programs
- Track and report PR activation to continually enhance reach and effectiveness
- Collaborate with brand and product marketing teams to support PR initiatives
- Implement and track global product seeding plan and follow-up with GSC’s to ensure success
- Assist content contractor to administer social media executions
Web and Content Support:
- Coordinate enhancement of Liv’s Web site experience
- Help coordinate photo shoots, including coordinating with photographers for shoot, sample order, preparing bikes to be picked up, or delivering to be shot.
- Help to mock-up design ideas/suggest changes to improve web experience (filtering, product page, navigation bar, icons, mobile nav bar, showcase page, collection pages, sizing guide, bike specs)
- Collect and coordinate uploading of product data (bikes and gear)
- Assist marketing team with the creation and editing for brand books, online product pages, and web showcases.
- Annual website updates for bike and gear:
o Global Product Lineup uploading/updating with each new model year
o New photo assets for products with each new model year updated on website’s product pages
o Assist content contractor with updating global showcases and creation of new global showcases
o Liv Technology Tab creation for product pages
o Working with Bike and Gear product marketers to optimize the product pages on Liv-Cycling.com for all GSCs.
Marketing Outreach Support:
- Assist Product Marketing with executing global product PR events
- Assist with distribution and adoption of global marketing assets to sales companies and project managers
- Collaborate with product marketing and digital marketing team to manage enhancement of Liv’s website experience
- Athlete sample management
- Action photoshoot and product (bike and gear) coordination and logistical support
- Assist content contractor w/ guide content, “how to’s” and product videos
- Seed product to strategic partners, influencers, ambassadors
- Provide gear and bikes for those under contract (order fulfillment)
- Provide support at global marketing events and launches as needed
The primary responsibility of the Liv Global Marketing Communications Specialist is to support global brand communications and product marketing campaigns. To accomplish this goal the Liv Global Marketing Communications Specialist will be responsible for supporting the following marketing activities: (1) Communications (2) Web and Content Creation (3) Key Marketing Outreach
Duties and Responsibilities:
Communications:
- Monthly reports on media hits and influencer programs
- Track and report PR activation to continually enhance reach and effectiveness
- Collaborate with brand and product marketing teams to support PR initiatives
- Implement and track global product seeding plan and follow-up with GSC’s to ensure success
- Assist content contractor to administer social media executions
Web and Content Support:
- Coordinate enhancement of Liv’s Web site experience
- Help coordinate photo shoots, including coordinating with photographers for shoot, sample order, preparing bikes to be picked up, or delivering to be shot.
- Help to mock-up design ideas/suggest changes to improve web experience (filtering, product page, navigation bar, icons, mobile nav bar, showcase page, collection pages, sizing guide, bike specs)
- Collect and coordinate uploading of product data (bikes and gear)
- Assist marketing team with the creation and editing for brand books, online product pages, and web showcases.
- Annual website updates for bike and gear:
o Global Product Lineup uploading/updating with each new model year
o New photo assets for products with each new model year updated on website’s product pages
o Assist content contractor with updating global showcases and creation of new global showcases
o Liv Technology Tab creation for product pages
o Working with Bike and Gear product marketers to optimize the product pages on Liv-Cycling.com for all GSCs.
Marketing Outreach Support:
- Assist Product Marketing with executing global product PR events
- Assist with distribution and adoption of global marketing assets to sales companies and project managers
- Collaborate with product marketing and digital marketing team to manage enhancement of Liv’s website experience
- Athlete sample management
- Action photoshoot and product (bike and gear) coordination and logistical support
- Assist content contractor w/ guide content, “how to’s” and product videos
- Seed product to strategic partners, influencers, ambassadors
- Provide gear and bikes for those under contract (order fulfillment)
- Provide support at global marketing events and launches as needed