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Home Office (Remote) , CA

Full-time | Management - Athlete, Management - Brand, Marketing, Marketing - Social Media, Retail

$38,000 annual

About the job

Liv is Giant’s woman-specific line of bikes and all related products. We’re looking for a Liv Field Marketing Representative who lives, breathes, and eats women’s cycling and can communicate in an authentic way with our customer base.

The Liv Field Representative is responsible for actions (demo experiences, events participation, education, storytelling) that attract/drive consumers and retailers to purchase products and services from our brand portfolio. The Field Representative will collaborate with the Field Team Manager, Regional Sales Managers, Account Executives, Retail Services Executive, Key Retailers and regional Ambassadors in developing an engagement plan which maximizes sales results and quality experiences for riders and retailers. You are a key field agent that is ultimately focused on sales development within our retail network and consumers.

This position pays $38K + potential bonus.

Here's the rundown of all your areas of responsibility:

Sales and Market Development:
· Implement experiences and storytelling to strengthen and support key markets which are identified by the team to create the greatest sales impact
· Execute a high level of product and brand knowledge to influence additional sales at demo events, races, festivals, store openings, and store events
· Plan, execute and promote key regional events and demos to generate product sales by selling local retailer inventory and/or Ecomm inventory
· Train retailers on Giant USA bicycle and gear brands by conducting retail training sessions in key markets
· Provide timely input on key market development opportunities, cycling trends, and consumer buying behavior

Demo Center Development:
· Collaborate with Field Team Manager and Regional Sales Manager to identify potential demo center location in key markets to drive experience selling - test it, buy it!
· Plan, order and sell-in Demo Center rental fleet in collaboration with retail partners and key team members to maximize sales opportunity
· Provide training and tips on how to assemble and maintain demo bikes focused on safety & features; help our retailers sell our brand
· Conduct comprehensive bike set up clinics for retail staff focused on proper bike fit and set up to help our retailers sell more product
· Provide best practice techniques for retailers to improve demo traffic, initiate bicycle sales and add-on opportunities
· Plan and invite local companies, cycling groups, industry organizations to exclusive demo events

Vehicle Maintenance and Transportation:

· Drive dedicated vehicle to events safely and in a timely manner to attract riders to our brand with this rolling development center
· Perform all necessary security precautions with vehicle and products
· Perform daily maintenance and safety checks dedicated to this company vehicle
· Wash truck and vehicle prior to event set-up with the intention of driving consumers to our brand
· Keep up-to-date inventory of items carried in the vehicle as this inventory is your key tool to sell our brands
· Maintain a clean and organized demo space both on the road and in the Giant office
· Conform to federal HOS laws including maintaining a log book and observing work/rest requirements

Sports Marketing and Events:

· Assemble and maintain fleet of bikes
· Maintain bike fleet maintenance log
· Maintaining high standards of organization and personal appearance
· Coordinate logistics of event including applications, permits and fees
· Set-up and tear-down event activation assets

Travel: Domestic 65%-75%
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1501 Lincoln Blvd.#1014 Venice, CA. 90291