Crankbrothers:
Global Marketing Manager Job in Laguna Beach, CA
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Laguna Beach, CA
Full-time | Management - Athlete, Marketing, Marketing - Social Media, Merchandising, Public Relations, Retail, Web - Design, Web - Development
About the job
We are actively seeking an enthusiastic, connected and experienced Global Marketing Manager to support our global marketing strategies. As a critical member of the Crankbrothers team, this person will support the global and local marketing efforts of the Crankbrothers brand.
This role requires strong organizational and planning skills and an in-depth knowledge of brand marketing on a global level.
The Global Marketing Manager will interface with various teams including: Global Marketing Regional partners, Creative, Product, Sales.
Responsibilities include:
• Implement the global brand marketing strategy for the Crankbrothers brand and collaborate/influence cross-functional partners.
• Assist with planning marketing strategies and coordinating promotional and marketing materials. Ability to read and react to business trends.
• Build integrated launch strategies (through all media i.e - campaign, products and promotions) both across brand team and cross functional members
• Global PR
• Responsibility of global media planning
• Sales support
• OEM marketing support
• Drive and manage Global Marketing communication and calendar alignment. This includes creating seasonal tool kits, planning, confirming alignment, coordinating seasonal meeting alignment within brand team and regions.
• Lead brand marketing, group budget and marketing ROI
• Drive post analysis of promotions, campaigns, and launches.
This role requires strong organizational and planning skills and an in-depth knowledge of brand marketing on a global level.
The Global Marketing Manager will interface with various teams including: Global Marketing Regional partners, Creative, Product, Sales.
Responsibilities include:
• Implement the global brand marketing strategy for the Crankbrothers brand and collaborate/influence cross-functional partners.
• Assist with planning marketing strategies and coordinating promotional and marketing materials. Ability to read and react to business trends.
• Build integrated launch strategies (through all media i.e - campaign, products and promotions) both across brand team and cross functional members
• Global PR
• Responsibility of global media planning
• Sales support
• OEM marketing support
• Drive and manage Global Marketing communication and calendar alignment. This includes creating seasonal tool kits, planning, confirming alignment, coordinating seasonal meeting alignment within brand team and regions.
• Lead brand marketing, group budget and marketing ROI
• Drive post analysis of promotions, campaigns, and launches.