Xlarge:
T-Shirt Graphic Artist / Illustrator Job in Huntington Beach, CA
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Huntington Beach, CA
Full-time | Design - Graphic, Design - Illustration, Production - Print & Web
About the job
XLarge established in LA, 1991; rooted in workwear, also playing the part as a pioneering brand in streetwear as we know it today.
The company is looking for a T-Shirt Graphic Artist / Illustrator with strong typography skills, custom hand lettering skills and a solid understanding of trends in the Fashion & Streetwear industry to join the team in Huntington Beach, CA. Somebody that can identify with our core values, history and style is important…
Responsibilities:
• Illustrate & Design epic and compelling tee graphics and prints.
• Street wear Industry experience is preferred.
• Design t-shirt and headwear categories while providing graphic leadership and direction in all categories.
• Creation of seasonal inspiration boards and product overviews for Pre-Concept and 2D presentations.
• Assist in providing labels, trims, and embellishment direction on seasonal trim packages.
• Responsible for providing direction for silhouettes, print techniques, washes and finishes on all designs.
• Create graphic concepts that entice our primary street wear consumer here in the US market.
• Coordinate free-lance graphic designs for specific categories.
• On a seasonal basis develop relevant products that speak to the brand stories that will be told in the market.
• Balance the defined design language of the brand with new looks that inspire the consumer and moves the brand to new places.
• Collaborate with design, development and SMU Management to focus on product designs for market success.
• Actively see expert input to develop appropriate designs with regard to cost/value, fit and performance, manufacturability, sustainability, merchandising and aesthetic finish.
Development:
• Make product ready for commercialization.
• Finalize tech packages in nominated PLM system and guarantee that all product details are executed correctly. Details include but are not limited to materials, colors, logo embellishments, technical features, fit, design language, branding.
• Work closely with internal printable developers to make sure product is finished to desired specifications.
• Share knowledge of commercialization process to all members of design teams as appropriate.
• Complete full technical packages for assigned categories.
Research:
• Appreciate our core consumer and the activities they participate in. Balance time by reading vertical and mainstream publications, visiting web sites, and understanding what motivates the consumer in all segments.
• Spend time in the market exploring relevant places that our consumer visits and spends time.
• Understand our competition, their brand message and their product lines. Expand your knowledge of each category’s true target market. Must demonstrate the distinctions between retailer and end consumer.
• Lead creation graphic stories based on market research.
• Lead process of selecting seasonal design trends, concepts, and colors based on market research.
The company is looking for a T-Shirt Graphic Artist / Illustrator with strong typography skills, custom hand lettering skills and a solid understanding of trends in the Fashion & Streetwear industry to join the team in Huntington Beach, CA. Somebody that can identify with our core values, history and style is important…
Responsibilities:
• Illustrate & Design epic and compelling tee graphics and prints.
• Street wear Industry experience is preferred.
• Design t-shirt and headwear categories while providing graphic leadership and direction in all categories.
• Creation of seasonal inspiration boards and product overviews for Pre-Concept and 2D presentations.
• Assist in providing labels, trims, and embellishment direction on seasonal trim packages.
• Responsible for providing direction for silhouettes, print techniques, washes and finishes on all designs.
• Create graphic concepts that entice our primary street wear consumer here in the US market.
• Coordinate free-lance graphic designs for specific categories.
• On a seasonal basis develop relevant products that speak to the brand stories that will be told in the market.
• Balance the defined design language of the brand with new looks that inspire the consumer and moves the brand to new places.
• Collaborate with design, development and SMU Management to focus on product designs for market success.
• Actively see expert input to develop appropriate designs with regard to cost/value, fit and performance, manufacturability, sustainability, merchandising and aesthetic finish.
Development:
• Make product ready for commercialization.
• Finalize tech packages in nominated PLM system and guarantee that all product details are executed correctly. Details include but are not limited to materials, colors, logo embellishments, technical features, fit, design language, branding.
• Work closely with internal printable developers to make sure product is finished to desired specifications.
• Share knowledge of commercialization process to all members of design teams as appropriate.
• Complete full technical packages for assigned categories.
Research:
• Appreciate our core consumer and the activities they participate in. Balance time by reading vertical and mainstream publications, visiting web sites, and understanding what motivates the consumer in all segments.
• Spend time in the market exploring relevant places that our consumer visits and spends time.
• Understand our competition, their brand message and their product lines. Expand your knowledge of each category’s true target market. Must demonstrate the distinctions between retailer and end consumer.
• Lead creation graphic stories based on market research.
• Lead process of selecting seasonal design trends, concepts, and colors based on market research.