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Louisville, CO (Boulder Area), CO

Full-time | Marketing, Merchandising, Merchandising - Visual, Production - Print & Web, Public Relations, Retail - Merchandising

About the job

Pearl Izumi is seeking a Go-to-Market (GTM) Manager in Louisville, Colorado.
 
The Go-to-Market (GTM) Manager will manage brand activation across all markets to ensure a consistent brand presentation in all regions with an emphasis on the retail channel and our wholesale partners.  To be successful, this individual must be comfortable and experienced working cross functionally to develop and execute marketing strategies and programs to drive growth. The ideal candidate will be able to partner and strategize with many teams within the organization as well as our external international distributor network.

The GTM manager is responsible for managing marketing actives that are designed to support the brand and to drive in-market brand and product marketing programs globally.   GTM must have a direct link to the Sales organization and our international distributors to effectively understand the specific opportunities for PEARL iZUMi in the areas of: retail development, Internet Mail Order (IMO) partner support, Key Account support, Brand and Product training, Event Marketing and any other activities to drive engagement for the brand.  The GTM manager must be aligned with the brand marketing team to ensure all GTM activities are cohesive and aligned with the overall brand vision.

Essential Duties/Responsibilities:
- Steward of the PEARL iZUMi brand promise, brand vision, brand architecture internationally.
- Leads the PEARL iZUMi GTM process by developing and executing plans aligned with the Shimano strategies.
- Actively collaborates with Brand Marketing, Sales, Product, Supply Chain, and Customer Service to ensure alignment of strategies as a total PEARL iZUMi presence to all customers.
- Collaborates with PEARL iZUMi representatives of North American and international PEARL iZUMi/Shimano GTM teams to ensure transparency in plans and successful execution.
- Participates in brand strategy discussions
- Works collaboratively with marketing communications and international GTM peers to execute required go to market plans.
- Ability to organize, coordinate and execute national tradeshows.
- Work with external vendors and partners to help assist in the creation of collateral, support and logistics as needed.
- Organize marketing assets and manage the on-time delivery to North American and international partners.
- Collect intelligence regarding the marketing needs and provide reporting on the effectiveness of GTM actions from North American and international partners.
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1501 Lincoln Blvd.#1014 Venice, CA. 90291