PEARL iZUMi :
Social Media Coordinator Job in Louisville, CO (Boulder Area), CO
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Louisville, CO (Boulder Area), CO
Full-time | Marketing, Marketing - Social Media, Production - Print & Web, Public Relations
About the job
Pearl Izumi is seeking a Social Media Coordinator in Louisville, Colorado.
General Purpose:
Our Social Coordinator will engage with current and future fans of PEARL iZUMi to help us achieve our brand's vision. He/She is responsible for overseeing all social media channels, managing the ambassador program and assisting with community building events.
He/She will lead the planning of PEARL iZUMi’s social media initiatives across all channels and execute day-to-day activity, promoting the PEARL iZUMi brand while ensuring the best customer experience across online communities. This individual must leverage understanding of the company, related industry trends and social media best practices to engage and enhance the brand community. He/She will serve as the authority on all things social media, new and relevant social platforms and tying campaigns back to business goals.
Essential Duties/Responsibilities:
- Roughly 50% of this position is focused on social media, 30% managing our ambassador team, 10% on events and 10% on other tasks to support our team
- Coordinate brand presence on social networks, including Facebook, Instagram, Pinterest, Twitter, and YouTube
- Identify trends and insights, and optimize social media performance based on insights
- Monitor and interact with current and potential PEARL iZUMi fans
- Plan, support and execute creative brand social media initiatives
- Solicit and present user-generated content
- Develop and deliver monthly social analytics report including KPIs and recommendations for optimizations
- Use data and metrics to inform and improve performance of future content
- Maintain a high level of consistency between customers’ in-store/on-site and on-social brand experiences
- Support our ambassador team with timely delivery of product, information and inspiration
- Add insight to the content development calendar both for day-to-day and long-term efforts
- Foster and support strategic brand adjacency partnerships that increases PEARL iZUMi awareness among biking enthusiasts
- Develop a functional understanding of PEARL iZUMi’s product line in order to respond to product and order-related comments made on PEARL iZUMi’s social channels in a timely, friendly, and professional manner
- Up to 15% travel possible, some weekend work required
General Purpose:
Our Social Coordinator will engage with current and future fans of PEARL iZUMi to help us achieve our brand's vision. He/She is responsible for overseeing all social media channels, managing the ambassador program and assisting with community building events.
He/She will lead the planning of PEARL iZUMi’s social media initiatives across all channels and execute day-to-day activity, promoting the PEARL iZUMi brand while ensuring the best customer experience across online communities. This individual must leverage understanding of the company, related industry trends and social media best practices to engage and enhance the brand community. He/She will serve as the authority on all things social media, new and relevant social platforms and tying campaigns back to business goals.
Essential Duties/Responsibilities:
- Roughly 50% of this position is focused on social media, 30% managing our ambassador team, 10% on events and 10% on other tasks to support our team
- Coordinate brand presence on social networks, including Facebook, Instagram, Pinterest, Twitter, and YouTube
- Identify trends and insights, and optimize social media performance based on insights
- Monitor and interact with current and potential PEARL iZUMi fans
- Plan, support and execute creative brand social media initiatives
- Solicit and present user-generated content
- Develop and deliver monthly social analytics report including KPIs and recommendations for optimizations
- Use data and metrics to inform and improve performance of future content
- Maintain a high level of consistency between customers’ in-store/on-site and on-social brand experiences
- Support our ambassador team with timely delivery of product, information and inspiration
- Add insight to the content development calendar both for day-to-day and long-term efforts
- Foster and support strategic brand adjacency partnerships that increases PEARL iZUMi awareness among biking enthusiasts
- Develop a functional understanding of PEARL iZUMi’s product line in order to respond to product and order-related comments made on PEARL iZUMi’s social channels in a timely, friendly, and professional manner
- Up to 15% travel possible, some weekend work required