Digital Marketing Specialist

Louisville Colorado
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 5 days ago
Job Description
Digital Marketing Specialist


Digital, Marketing


Louisville, CO (HQ)

Introduction to careers at PEARL iZUMi: 
At PEARL iZUMi, we all play an integral role in our mission to “Unlock the Power of Inspiration and Impact” in a supportive, fast-paced and productive work environment. This is why we exist, and all team members contribute in tangible and sometimes profound ways. If you see value in “unlocking” this potential, then PEARL iZUMi could be the place for you. We are looking for passionate like-minded people who are fueled by an innate desire to work in an environment focused on team success. Whether your role is to create, to sell, or to support, careers at PEARL iZUMi give you an opportunity to make a difference.
We are also laser-focused on finding the right people who share our core values – Trust, Craft, Empathy, Impact, and Plus 1. Check out our website to see how PEARL iZUMi defines and captures these critical internal values. To be clear, we evaluate all candidates on their demonstrated commitment to these values.
Overview of role:    
PEARL iZUMi’s Digital Marketing Specialist is a key member of the company’s Digital Marketing team and is responsible for the digital representation of PEARL iZUMi through email, on-site, and all other digital content.
Job Qualifications: 
Bachelor’s degree
3+ years working with brand and ecommerce websites. 1-2 years of email marketing experience.
Understanding of the global web and ecommerce business and how the internet works from a technical, brand, and business perspective
Knowledge of the PEARL iZUMi consumer categories and brand
A thorough understanding of internet technology including an understanding of HTML, image management for a website, design and design tools, and standard internet protocol
Excellent written communication and copywriting skills
Strong project management skills
Demonstrated experience working on cross-functional teams and managing outside vendors
Ability to stay ahead in a rapidly growing business unit
Knowledge of key digital marketing tools: Email Service Provider (bonus: Listrak experience), Google Analytics, Content Management Systems (CMS) (bonus: Hybris experience)
Microsoft Office, with especially strong skills in Excel
Proficiency in Adobe Creative Suite is a bonus. Experience manipulating image files for use in websites is preferred.
Essential Duties/Responsibilities:
Email Program Coordination:
Coordinate all functions of email programs

Lead email content calendar planning and coordinate between content creation team and creative team to get assets

Manage relationships with external ESP (Listrak) and copywriters
Collaborate with Digital Project Manager to ensure effectiveness of landing pages for email programs
Schedule, QA, and approve all email campaigns to ensure that creative content, links, and copy are all correct
Help drive and optimize key traffic and revenue metrics including Open Rates, CTR, engagement, and retention
Own the analysis of weekly/monthly reporting and actionable next steps that will grow and optimize email campaigns
Manage the email address acquisition plan to continually build our file of quality names
Understand email customer behavior and provide recommendations to improve strategy, including segmentation
Maintain awareness of new email technologies, marketing trends, competitor marketing, technologies, and CAN-SPAM
Champion continuous improvement of the email development/deployment process including maximizing dynamic content, targeting, segmentation, and template development in collaboration with multiple stakeholders
On-Site & Off-Site eCommerce Content Coordination:
Collaborate with internal marketing teams to create high quality landing pages, feature pages, and shop the look pages for an optimized user experience that is consistent with the brand tone and voice
Own the technical implementation of feature pages, landing pages, and shop the look pages in CMS with appropriate tracking and tagging
Work closely with Digital Project Manager to build content that aids in shopping experience
Work closely with Content Creator to build content that aids in building brand affinity
Refresh home page content on a weekly basis, and proactively identify content opportunities to elevate brand messaging while accommodating time for approval, planning, and execution
Build all on-site global branded marketing content through CMS
Coordinate photoshoots for all on-site product content, and prepare and rename all photography for seasonal product loads on-site
Coordinate special asset requests for eCommerce content on partner sites such as Amazon, REI, etc.
NOTE:  This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualification associated with the job. The successful candidate will be expected to perform all functions from administrative processing to leading change initiatives.