Go-To-Market Specialist

Louisville Colorado
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 4 days ago
Job Description
Go-To-Market Specialist




Department



Marketing





Location



Louisville, CO (HQ)



 
Introduction to careers at PEARL iZUMi
At PEARL iZUMi, we all play an integral role in our Mission to “Unlock the Power of iNSPIRATION and iMPACT” in a fast-paced, productive, dynamic, and collaborative environment. This is why we exist, and all team members contribute in tangible and sometimes profound ways. If you see value in unlocking this potential, then PEARL iZUMi could be the place for you. We are looking for passionate like-minded people who are fueled by an innate desire to work in an environment focused on team success. Whether your role is to create, to sell, or to support, careers at PEARL iZUMi give you an opportunity to make a difference.
Love of cycling, passion for quality, respect, and a desire to make a difference are key traits the ideal candidate should possess. We are also laser-focused on finding the right people who share our core values of Trust, Craft, Empathy, Impact, and Plus 1. Check out our website to see how PEARL iZUMi defines and captures these critical internal values. To be clear, we evaluate all candidates on their demonstrated commitment to these values.
General Purpose
The Go-to-Market (GTM) Specialist will coordinate brand activation programs in North America to support our wholesale business channels and key SSR and Internet Retailers. To be successful, this individual must be comfortable with and experienced in working cross functionally to develop and execute marketing strategies and programs to drive growth. The ideal candidate will be able to manage multiple stakeholders, and partner and collaborate with many teams within the organization as well as our external marketing partners and agencies.
The GTM Specialist is responsible for managing marketing activities that are designed to support the brand and to drive in-market brand and product marketing programs. The emphasis of this role will be supporting the IBD channel partners and specifically in-store marketing programs. The GTM Specialist must have a direct link to the Sales organization to understand the specific opportunities for PEARL iZUMi in the areas of: retail development, Internet Retailer support, Key Account support, Brand and Product training, Event Marketing, and any other activities to drive engagement for the brand in North America.  The GTM Specialist must be aligned with the brand marketing team to ensure all GTM activities are cohesive and aligned with the overall brand vision.
Job Qualifications

5+ year track record of marketing management, retail marketing, event marketing, promotions, and executing go-to-market strategies.

In store merchandising experience.

Proven management capabilities, including budget management, reporting, and ability to lead and partner within a team.

Experience working with multiple retail channels: brick and mortar, key account, and internet.

Digital and social media knowledge

A “can-do” professional approach/attitude to business and a willingness to be held accountable for results.

Experience working with and managing vendors.

Exceptional communication skills in all mediums.

Proven ability to develop strategic platforms to engage customers and drive revenue.

Ability to apply advanced principles, theories, and concepts to provide solutions to complex problems.

Self-initiator with ability to diagnose needs and solve problems independently.

Ability to adjust quickly and manage change effectively.

Strong analytical, strategic and creative thinking, team leadership, planning, and organizational and problem solving skills.

Proven ability to work cross-functionally.

Experience working with outside sales team.

Ability to travel as needed (domestically and internationally).
Essential
Duties/Responsibilities

Serve as steward of the PEARL iZUMi brand promise, brand vision, brand architecture domestically.

Lead the PEARL iZUMi GTM process by developing and executing plans aligned with the North American sales plans.

Actively collaborate with Brand Marketing, Sales, Product and Customer Service to ensure alignment of strategies as a total PEARL iZUMi presence to all customers.

Collaborate with PEARL iZUMi representatives of PEARL iZUMi/Shimano North American GTM teams to ensure transparency in plans and successful execution.

Participate in brand strategy discussions and development.

Work collaboratively with marketing communications and GTM peers to execute required go-to-market plans.

Able to organize, coordinate, and execute national tradeshows.

Work with external vendors and partners to help assist in the creation of collateral, support, and logistics as needed.

Organize marketing assets and manage the on-time delivery to North American and international partners.

Collect intelligence regarding the marketing needs and provide reporting on the effectiveness of GTM actions from North America.
 
NOTE:  This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualification associated with the job. The successful candidate will be expected to perform all functions from administrative processing to leading change initiatives.
Candidates who provide a cover letters or statement speaking to alignment with our Social Purpose will be given priority*