Senior Designer - Brand Identity Department:Marketing Location: Louisville, CO (HQ) Introduction to careers at PEARL iZUMi: At PEARL iZUMi, we all play an integral role in our mission to “Unlock the Power of Inspiration and Impact” in a supportive, fast-paced and productive work environment. This is why we exist, and all team members contribute in tangible and sometimes profound ways. If you see value in “unlocking” this potential, then PEARL iZUMi could be the place for you. We are looking for passionate like-minded people who are fueled by an innate desire to work in an environment focused on team success. Whether your role is to create, to sell, or to support, careers at PEARL iZUMi give you an opportunity to make a difference. We are also laser-focused on finding the right people who share our core values – Trust, Craft, Empathy, Impact, and Plus 1. Check out our website to see how PEARL iZUMi defines and captures these critical internal values. To be clear, we evaluate all candidates on their demonstrated commitment to these values.
Overview of role: The Senior Designer – Brand Identity is responsible for creating a compelling visual brand presentation and maintaining continuity across all consumer and trade touch points. This person will evolve the look and feel of our website, email marketing programs, social media, event presentation, and internal product launches and ensure there’s a strong visual link between all programs. As our brand progresses, they will also be responsible for updating brand guidelines to ensure that international partners and external vendors understand how to properly present PEARL iZUMi. They will manage an external production team of contractors and the creative process to produce assets that power all consumer communication and create an emotional connection to our brand. Job Qualifications:
⏵ 10+ years’ experience as a designer with strong people and project management skills.
⏵ A high level of professional skills and the ability to lead the design and development of a wide variety of digital and print projects.
⏵ Familiarity with online user experience design.
⏵ Ability to work well cross-functionally between departments.
⏵ Expert in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Dreamweaver.
⏵ Knowledge of all Microsoft Office applications.
⏵ Personal connection to bikes strongly preferred.
⏵ Must be well connected to external design and production resources to deliver creative work. Essential Duties/Responsibilities:
⏵ Manage all creative design for consumer communications, including website, email marketing program, social media, event presence, and internal product launches.
⏵ Hire and manage contract production designers to meet all creative visual communication needs for the company.
⏵ Provide design direction and support to outside contractors to ensure that a consistent brand message is maintained.
⏵ Ability to manage multiple projects at one time, including developing schedules and estimates, and creating and maintaining detailed and accurate job files.
⏵ Create and design graphics to support the overall Brand and seasonal campaign objectives, (advertisements, promos, training materials, logos, large format signs, etc.)
⏵ Willingness to roll up the sleeves and produce assets as needed.
⏵ Communicate and collaborate with the Brand Manager to ensure company standards and client preferences are fulfilled.
⏵ A key member of the creative communication process with Brand Manager for campaign development and execution.
⏵ Oversee or directly prepare and coordinate materials being printed with outside vendors, including scheduling, preparation of files for print, reviewing proofs, and overall coordination of printing process and installation dependent on the project.
⏵ Schedule and participate in meetings with clients to review creative execution. NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualification associated with the job. The successful candidate will be expected to perform all functions from administrative processing to leading change initiatives.