Email/Digital Marketing Specialist
- Big Bear Mountain Resorts
- United States
- Big Bear Lake
- 2 year(s)
- Not Available
The Email/Digital Marketing Specialist will be responsible for the strategic development and implementation of both on and offline direct marketing campaigns.
They will focus primarily on email, social and web. This role will use data-driven insights and email/digital marketing best practices to develop cohesive marketing campaigns that drive engagement, incremental visitation and customer loyalty. The ideal candidate should also have a passion and enthusiasm for the outdoors.
•2 - 4 years of professional experience in an email/digital marketing role
•Strong proficiency using an email service provider to develop ad hoc and automated email campaigns; Silverpop experience a plus
•Team player with excellent collaborative communication skills
•Excellent writing skills in a marketing environment, with a demonstrated ability to sell ideas through creative, innovative and cohesive marketing materials
•Experience using a CRM platform for the use of email personalization, list segmentation, and leveraging customer data to drive marketing decisions and insights
•HTML knowledge and web editing experience
•Strong project management skills with an analytical approach to decision-making
•Bachelor degree or higher in Marketing, Communications, Business Administration, or related area
•Experience in Ski, Entertainment or Action Sports industries a plus
NOTE: this position is based at the resort, in Big Bear Lake, due to the operational nature of the work.
Offers of employment may be contingent upon successful completion of a background investigation and/or a pre-employment physical.