Wolverine World Wide:
Digital Marketing Manager - Wolverine Job in Rockford, VT
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Rockford, VT
Full-time | Digital
About the job
Digital Marketing Manager - Wolverine
Job Locations US-MI-Rockford
Brand/Group Wolverine Job Function Marketing Min. Exp.(Yrs) 5 Type Full Time
General Function
At Wolverine, we exist to support the people who forge their own path; men and women who stop at nothing to build the future they want.
Born in Michigan, weve been building boots and gear for over 135 years to be every bit as tenacious and capable as the people who wear them. What started as a work boot that promised to give you 1000 miles of wear has evolved into a footwear and apparel brand that delivers on that promise every day, in every product. We provide guaranteed comfort and time-tested design in everything from steel toe work boots to premium leather boots handcrafted in the USA were not good because were old were old because we stayed good.
We do more than just make great products; we strive to provide a collaborative working environment, with creative minds and innovative thought processes, utilizing consumer insights and market research to stand out from the pack. With Project Bootstrap, we champion and support those in skilled trades careers through donations, marketing campaigns and ambassador programs.
The Digital Marketing Manager leads the development and execution of digital marketing programs that support growth and revenue goals across the digital channels.
Primary Duties ! Works closely with marketing leadership to ensure that the digital content and social media strategies are global in scope, fully integrated across channels and measurable in market.
! Develops and plans cross-channel marketing programs that are based on digital marketing principles specifically leveraging desirable digital content and distributing strategically via social media networks.
! Engages relevant partners (internal and external) to create appropriate digital assets to execute digital campaigns. Formulates the brand social media analytical tool strategy and ensures familiarity with key industry tools.
! Sources and develops engaging content for owned channels, including blog, site and social.
! Provides asset manuals to relevant partners. Creates social content that is brand building and drives significant revenue.
! Determines influencer strategy to complement PR influencer activations and maintain relationships and programs.
! Monitors innovative new social media platforms to consider enhancements. Ensures enhancements are in line with brand assets & messaging.
! Manages social media strategy and voice with marketing creative team.
! Co-manages the relationship with media buying agency with marketing leadership.
! Executes media partner programs, making sure assets and resources are provided.
! Leads measurement and reporting for optimization and share-out.
! Performs duties consistent with the Companys AAP/EEO goals and policies.
! Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required
! Bachelors degree or equivalent experience required.
! 5+ years of omni-channel marketing experience, including experience with writing and creating original digital content. Consumer product experience required; experience in the footwear or apparel industry preferred.
! Ability to listen, engage and respond to our consumer in a continuous way (always on) to ensure we are driving trial, loyalty and advocacy.
! Previous supervisory skills preferred.
! Analytical skills with the ability to interpret and translate data into actionable proposals.
! Ability to build strong cross-functional relationships in order to develop impactful sales and brand equity driving programs.
! Demonstrated comfort level with public speaking and presenting.
! Strong project management skills, time management skills and attention to detail while simultaneously managing multiple projects.
WORKING CONDITIONSNormal office environment. Travel may be required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
#LI-Hybrid
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Job Locations US-MI-Rockford
Brand/Group Wolverine Job Function Marketing Min. Exp.(Yrs) 5 Type Full Time
General Function
At Wolverine, we exist to support the people who forge their own path; men and women who stop at nothing to build the future they want.
Born in Michigan, weve been building boots and gear for over 135 years to be every bit as tenacious and capable as the people who wear them. What started as a work boot that promised to give you 1000 miles of wear has evolved into a footwear and apparel brand that delivers on that promise every day, in every product. We provide guaranteed comfort and time-tested design in everything from steel toe work boots to premium leather boots handcrafted in the USA were not good because were old were old because we stayed good.
We do more than just make great products; we strive to provide a collaborative working environment, with creative minds and innovative thought processes, utilizing consumer insights and market research to stand out from the pack. With Project Bootstrap, we champion and support those in skilled trades careers through donations, marketing campaigns and ambassador programs.
The Digital Marketing Manager leads the development and execution of digital marketing programs that support growth and revenue goals across the digital channels.
Primary Duties ! Works closely with marketing leadership to ensure that the digital content and social media strategies are global in scope, fully integrated across channels and measurable in market.
! Develops and plans cross-channel marketing programs that are based on digital marketing principles specifically leveraging desirable digital content and distributing strategically via social media networks.
! Engages relevant partners (internal and external) to create appropriate digital assets to execute digital campaigns. Formulates the brand social media analytical tool strategy and ensures familiarity with key industry tools.
! Sources and develops engaging content for owned channels, including blog, site and social.
! Provides asset manuals to relevant partners. Creates social content that is brand building and drives significant revenue.
! Determines influencer strategy to complement PR influencer activations and maintain relationships and programs.
! Monitors innovative new social media platforms to consider enhancements. Ensures enhancements are in line with brand assets & messaging.
! Manages social media strategy and voice with marketing creative team.
! Co-manages the relationship with media buying agency with marketing leadership.
! Executes media partner programs, making sure assets and resources are provided.
! Leads measurement and reporting for optimization and share-out.
! Performs duties consistent with the Companys AAP/EEO goals and policies.
! Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required
! Bachelors degree or equivalent experience required.
! 5+ years of omni-channel marketing experience, including experience with writing and creating original digital content. Consumer product experience required; experience in the footwear or apparel industry preferred.
! Ability to listen, engage and respond to our consumer in a continuous way (always on) to ensure we are driving trial, loyalty and advocacy.
! Previous supervisory skills preferred.
! Analytical skills with the ability to interpret and translate data into actionable proposals.
! Ability to build strong cross-functional relationships in order to develop impactful sales and brand equity driving programs.
! Demonstrated comfort level with public speaking and presenting.
! Strong project management skills, time management skills and attention to detail while simultaneously managing multiple projects.
WORKING CONDITIONSNormal office environment. Travel may be required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
#LI-Hybrid
Options Apply for this job onlineApply
Share
Refer this job to a friendRefer
Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed
Application FAQsSoftware Powered by iCIMSwww.icims.com