Wolverine World Wide:
Marketing Manager - Wolverine Kids Group Job in Waltham, VT
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Waltham, VT
Full-time | Marketing
About the job
Marketing Manager - Wolverine Kids Group
Job Locations US-MA-Waltham
Brand/Group Wolverine Kids Group Job Function Marketing Min. Exp.(Yrs) 5 Type Full Time
General Function
The Kids Group of Wolverine Worldwide drives the design and development of childrens shoes under the companys portfolio of industry-leading brands, including Merrell, Sperry, Saucony, Hush Puppies and Keds. As experts in childrens footwear, the Kids Group team is dedicated to creating comfortable, durable and stylish shoes to take kids from first steps to the school yard. The Kids Group of Wolverine Worldwide distributes through leading retailers in the U.S. and globally in approximately 200 countries and territories.
The Marketing Manager for Wolverine Kids Group is responsible for directing the development of strategic marketing plans for the kids group, implementing kids brand activation across accounts and global markets, and leading a synergistic global go-to-market. The ownership of these responsibilities is geared toward maximizing the adult brand marketing platforms and translating them for the kids category driving sales growth and affinity for the brands product offering in the kids space. This position is a cross-functional team lead responsible for managing category expression by working cross-functionally to deliver seasonal stories, develop activation strategies, harvest consumer insights, and manage respective budgets. This position works closely with adult brand counterparts, product, sales, and regional leadership to drive cohesive, consumer-obsessed storytelling across the marketing funnel. The ideal candidate is an entrepreneurial self-starter with a passion for consumer brands in the kids space and new business development.
Primary Duties ! Direct the development of strategic marketing plans for the kids portfolio of brands, managing all project timelines and approvals with key stakeholders.
! Act as liaison and champion between the Kids Group marketing team and adult brand marketing teams ensuring that kids needs and the consumer nuances are recognized as part of adult brand strategy development.
! Author creative briefs to develop seasonal story positioning, photography and ad hoc requests to support all channels including ecomm, paid social, and retail.
! Lead the development of seasonal marketing initiatives, working with product, marketing, and commercial leadership to gain alignment on major initiatives.
! Build and execute annual North American marketing plans including national consumer marketing and account marketing ensuring successful implementation of programs
! Facilitate key meetings with adult brand marketing teams to drive alignment and execution of kids marketing programs across adult owned channels (social, CRM, eCommerce and retail).
! Collaborate with Consumer Insights Team to drive kids-specific research projects to inform/influence marketing strategies.
! Partner with international marketing teams to build annual marketing plans and ensure successful implementation of programs (prioritize key markets).
! Direct the development of seasonal category sell-in and sell-thru toolkits for global product marketing stories.
! Partner with the kids international lead and the regional partners to ensure that regional needs and consumer nuances are communicated globally.
! Lead a synergistic global go-to-market strategy in regards to category marketing, including establishing timelines, communication cadence, templates, and defining responsibilities throughout the brand milestones.
! Oversee kids brand marketing budget for related expense centers, including co-op funds with input from sales.
! Act as Kids Group digital team marketing strategist leading paid social media and display campaigns; analyzing and optimizing performance weekly.
! Act as Kids Group PR and communications team strategist leading the agency relationship and related marketing activities.
! Own the Kids Group retail and consumer experience strategy.
! Performs duties consistent with the Companys AAP/EEO goals and policies.
! Performs other duties as required/assigned by manager
Knowledge, Skills and Abilities Required ! Bachelors degree in Marketing or Communications or equivalent work experience.
! 5 years marketing experience with minimum of 2 years in a leadership role
! Strong financial business acumen required
! Major national brand experience required and international marketing experience preferred.
! Strong oral and written communication skills with the ability to influence brand partners.
! Understanding of global markets and proven track record of leading new initiatives.
! Ability to present and persuade internal Sr. Leadership and external partners.
WORKING CONDITIONS
Normal office environment. Some travel required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
#LI-Hybrid
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Job Locations US-MA-Waltham
Brand/Group Wolverine Kids Group Job Function Marketing Min. Exp.(Yrs) 5 Type Full Time
General Function
The Kids Group of Wolverine Worldwide drives the design and development of childrens shoes under the companys portfolio of industry-leading brands, including Merrell, Sperry, Saucony, Hush Puppies and Keds. As experts in childrens footwear, the Kids Group team is dedicated to creating comfortable, durable and stylish shoes to take kids from first steps to the school yard. The Kids Group of Wolverine Worldwide distributes through leading retailers in the U.S. and globally in approximately 200 countries and territories.
The Marketing Manager for Wolverine Kids Group is responsible for directing the development of strategic marketing plans for the kids group, implementing kids brand activation across accounts and global markets, and leading a synergistic global go-to-market. The ownership of these responsibilities is geared toward maximizing the adult brand marketing platforms and translating them for the kids category driving sales growth and affinity for the brands product offering in the kids space. This position is a cross-functional team lead responsible for managing category expression by working cross-functionally to deliver seasonal stories, develop activation strategies, harvest consumer insights, and manage respective budgets. This position works closely with adult brand counterparts, product, sales, and regional leadership to drive cohesive, consumer-obsessed storytelling across the marketing funnel. The ideal candidate is an entrepreneurial self-starter with a passion for consumer brands in the kids space and new business development.
Primary Duties ! Direct the development of strategic marketing plans for the kids portfolio of brands, managing all project timelines and approvals with key stakeholders.
! Act as liaison and champion between the Kids Group marketing team and adult brand marketing teams ensuring that kids needs and the consumer nuances are recognized as part of adult brand strategy development.
! Author creative briefs to develop seasonal story positioning, photography and ad hoc requests to support all channels including ecomm, paid social, and retail.
! Lead the development of seasonal marketing initiatives, working with product, marketing, and commercial leadership to gain alignment on major initiatives.
! Build and execute annual North American marketing plans including national consumer marketing and account marketing ensuring successful implementation of programs
! Facilitate key meetings with adult brand marketing teams to drive alignment and execution of kids marketing programs across adult owned channels (social, CRM, eCommerce and retail).
! Collaborate with Consumer Insights Team to drive kids-specific research projects to inform/influence marketing strategies.
! Partner with international marketing teams to build annual marketing plans and ensure successful implementation of programs (prioritize key markets).
! Direct the development of seasonal category sell-in and sell-thru toolkits for global product marketing stories.
! Partner with the kids international lead and the regional partners to ensure that regional needs and consumer nuances are communicated globally.
! Lead a synergistic global go-to-market strategy in regards to category marketing, including establishing timelines, communication cadence, templates, and defining responsibilities throughout the brand milestones.
! Oversee kids brand marketing budget for related expense centers, including co-op funds with input from sales.
! Act as Kids Group digital team marketing strategist leading paid social media and display campaigns; analyzing and optimizing performance weekly.
! Act as Kids Group PR and communications team strategist leading the agency relationship and related marketing activities.
! Own the Kids Group retail and consumer experience strategy.
! Performs duties consistent with the Companys AAP/EEO goals and policies.
! Performs other duties as required/assigned by manager
Knowledge, Skills and Abilities Required ! Bachelors degree in Marketing or Communications or equivalent work experience.
! 5 years marketing experience with minimum of 2 years in a leadership role
! Strong financial business acumen required
! Major national brand experience required and international marketing experience preferred.
! Strong oral and written communication skills with the ability to influence brand partners.
! Understanding of global markets and proven track record of leading new initiatives.
! Ability to present and persuade internal Sr. Leadership and external partners.
WORKING CONDITIONS
Normal office environment. Some travel required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
#LI-Hybrid
Options Apply for this job onlineApply
Share
Refer this job to a friendRefer
Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed
Application FAQsSoftware Powered by iCIMSwww.icims.com