Wolverine World Wide:
CRO Manager Job in Rockford, VT
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Rockford, VT
Full-time | Ecommerce
About the job
CRO Manager
Job Locations US-MI-Rockford
Brand/Group eCommerce Job Function eCommerce Min. Exp.(Yrs) 3 Type Full Time
General Function
Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, Sweaty Betty and Wolverine. Wolverine Worldwides continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers every step of the way.
The Conversion Rate Optimization Manager will manage and lead a best-in-class user experience function to drive conversion across a portfolio of diverse eCommerce websites. Responsible for core site conversion performance from site entry through shopping and checkout; and, the ongoing deployment of Wolverine Worldwides agile testing methodologies. Identify, deliver, and promote data-driven insights and best practices to the commercial teams.
Primary Duties ! Lead WWWs agile testing practice to rigorously mine for opportunities to remove points of friction along the customer journey, increase customer engagement and conversion behavior, and create a best-in-class consumer experience for our brands.
! Oversee the hypothesis generation process by gathering and interpreting quantitative and qualitative insights, assessing, validating and prioritizing consumer experience testing opportunities and maintaining a backlog of future testing opportunities.
! Manage a balanced testing roadmap that covers a diverse swath of brands, devices, areas of ownership and level of effort in order to run the program on all cylinders, continually.
! Partner with the UI/UX designers to brief design and interaction modifications that align to the test hypothesis; manage design approval process
! Create test plans that define hypothesis, document test goals, identify elements being tested, and establish test timing estimations and reporting plan.
! Partner with front end developers to scope tests within A/B testing tool, QA and troubleshoot any issues that arise
! Liaise with analytics team to identify high impact tests using business trends and signals
! Build timely, visual, compelling, fact-based test recaps, using data analysis from analytics team, that strongly communicate the business story behind the data and further a culture of data-driven decision making.
! Partner with the product and development teams to roll out the winning tests into production
! Manage Confluence knowledge base inputs and structure, including posting all test results and communicate actionable recommendations to stakeholders
! Leverage supporting usability tools i.e. user surveys, 3rd party studies, voice of the consumer
! Establish strong working partnerships with and influence stakeholder teams to think about site opportunities in a different way; guide stakeholder test ideas to yield the most impactful improvements.
! Performs duties consistent with the Companys AAP/EEO goals and policies.
! Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required ! 4+ years of eCommerce or project management experience
! Strong relationship building and communication skills within cross-functional teams
! Ability to organize and prioritize multiple goals under tight deadlines
! Experience in e-commerce or online marketing, with responsibility for user experience development/management, e-commerce, online marketing and/or online business strategy
! Strong understanding of website standards, usability, site design, and ecommerce
! Strong presentation and communication skills
WORKING CONDITIONS
Normal office environment.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
#LI-Hybrid
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Job Locations US-MI-Rockford
Brand/Group eCommerce Job Function eCommerce Min. Exp.(Yrs) 3 Type Full Time
General Function
Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, Sweaty Betty and Wolverine. Wolverine Worldwides continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers every step of the way.
The Conversion Rate Optimization Manager will manage and lead a best-in-class user experience function to drive conversion across a portfolio of diverse eCommerce websites. Responsible for core site conversion performance from site entry through shopping and checkout; and, the ongoing deployment of Wolverine Worldwides agile testing methodologies. Identify, deliver, and promote data-driven insights and best practices to the commercial teams.
Primary Duties ! Lead WWWs agile testing practice to rigorously mine for opportunities to remove points of friction along the customer journey, increase customer engagement and conversion behavior, and create a best-in-class consumer experience for our brands.
! Oversee the hypothesis generation process by gathering and interpreting quantitative and qualitative insights, assessing, validating and prioritizing consumer experience testing opportunities and maintaining a backlog of future testing opportunities.
! Manage a balanced testing roadmap that covers a diverse swath of brands, devices, areas of ownership and level of effort in order to run the program on all cylinders, continually.
! Partner with the UI/UX designers to brief design and interaction modifications that align to the test hypothesis; manage design approval process
! Create test plans that define hypothesis, document test goals, identify elements being tested, and establish test timing estimations and reporting plan.
! Partner with front end developers to scope tests within A/B testing tool, QA and troubleshoot any issues that arise
! Liaise with analytics team to identify high impact tests using business trends and signals
! Build timely, visual, compelling, fact-based test recaps, using data analysis from analytics team, that strongly communicate the business story behind the data and further a culture of data-driven decision making.
! Partner with the product and development teams to roll out the winning tests into production
! Manage Confluence knowledge base inputs and structure, including posting all test results and communicate actionable recommendations to stakeholders
! Leverage supporting usability tools i.e. user surveys, 3rd party studies, voice of the consumer
! Establish strong working partnerships with and influence stakeholder teams to think about site opportunities in a different way; guide stakeholder test ideas to yield the most impactful improvements.
! Performs duties consistent with the Companys AAP/EEO goals and policies.
! Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required ! 4+ years of eCommerce or project management experience
! Strong relationship building and communication skills within cross-functional teams
! Ability to organize and prioritize multiple goals under tight deadlines
! Experience in e-commerce or online marketing, with responsibility for user experience development/management, e-commerce, online marketing and/or online business strategy
! Strong understanding of website standards, usability, site design, and ecommerce
! Strong presentation and communication skills
WORKING CONDITIONS
Normal office environment.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
#LI-Hybrid
Options Apply for this job onlineApply
Share
Refer this job to a friendRefer
Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed
Application FAQsSoftware Powered by iCIMSwww.icims.com