Wolverine World Wide:
eCommerce Director - Keds Job in Waltham, VT
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Waltham, VT
Full-time | Ecommerce
About the job
eCommerce Director - Keds
Job Locations US-MA-Waltham
Brand/Group Keds Job Function eCommerce Min. Exp.(Yrs) 10 Type Full Time
General Function
Founded in 1916, Keds redefined footwear with the introduction of the Champion sneaker. The iconic design was one of the first options to providewomen with accessible, fashionable footwear andignited a style revolution. Over the past 100 years, Keds have been worn by iconic women such asAudrey Hepburn, Katharine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono. In 2015, Kedsintroduced theLadies First Since 1916platform in over 80 global markets and launched a powerful new era in its history.2016 marks the brands centennial year, celebrating 100 years offashionable footwear and a passion for female empowerment.At Keds, were dedicated to our consumers and proud of our heritage. We are focused on pushing the brand forward in innovative and unexpected ways. We are seeking passionate people to join our collaborative team during a truly momentous year for the brand.
The eCommerce Director is responsible for managing the ecommerce business, driving growth and delivering a rich digital brand experience to the consumer.
Primary Duties ! Drive ecommerce revenue growth, manage expenses, and deliver to financial results.
! Collaborate with brand marketing team to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging (wholesale, stores, brand marketing, etc.).
! Develop [BRAND] ecommerce strategy based on brand vision, industry trends, and evolving consumer expectations. Identify opportunities and new ideas to propel the business forward.
! Lead core ecommerce team tasked with combining brand and ecommerce expertise to deliver merchandising and content planning and execution for the various digital channels, including site and email.
! Partner with broader eCommerce Team to leverage ecommerce marketing channels (SEM, SEO, affiliate, email, CSEs, etc.), CRM and analytics, technology and design, customer service, and operations.
! Provide input to shaping the development roadmap.
! Develop plans and forecasts along with supporting marketing budgets.
! Provide ongoing and ad hoc analysis of business performance along with resulting recommendations to brand and ecommerce leadership.
! Performs duties consistent with the companys AAP/EEO goals and policies.
! Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required ! Bachelor's degree required
! 7-10 years of ecommerce experience, online merchandising or marketing experience preferred, branded product and lifestyle fashion experience preferred
! Strong writing, communication and presentation skills to drive effective collaboration and influencing within a matrix organization
! Strong interpersonal, leadership, collaboration, and project management skills
! Strong analytical skills with ability to interpret and translate data into actionable proposals
! Ability to multi-task and prioritize projects
! Comfortable in changing, fast paced environment with tight deadlines
WORKING CONDITIONSNormal office environment. Some travel required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
#LI-Hybrid
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Job Locations US-MA-Waltham
Brand/Group Keds Job Function eCommerce Min. Exp.(Yrs) 10 Type Full Time
General Function
Founded in 1916, Keds redefined footwear with the introduction of the Champion sneaker. The iconic design was one of the first options to providewomen with accessible, fashionable footwear andignited a style revolution. Over the past 100 years, Keds have been worn by iconic women such asAudrey Hepburn, Katharine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono. In 2015, Kedsintroduced theLadies First Since 1916platform in over 80 global markets and launched a powerful new era in its history.2016 marks the brands centennial year, celebrating 100 years offashionable footwear and a passion for female empowerment.At Keds, were dedicated to our consumers and proud of our heritage. We are focused on pushing the brand forward in innovative and unexpected ways. We are seeking passionate people to join our collaborative team during a truly momentous year for the brand.
The eCommerce Director is responsible for managing the ecommerce business, driving growth and delivering a rich digital brand experience to the consumer.
Primary Duties ! Drive ecommerce revenue growth, manage expenses, and deliver to financial results.
! Collaborate with brand marketing team to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging (wholesale, stores, brand marketing, etc.).
! Develop [BRAND] ecommerce strategy based on brand vision, industry trends, and evolving consumer expectations. Identify opportunities and new ideas to propel the business forward.
! Lead core ecommerce team tasked with combining brand and ecommerce expertise to deliver merchandising and content planning and execution for the various digital channels, including site and email.
! Partner with broader eCommerce Team to leverage ecommerce marketing channels (SEM, SEO, affiliate, email, CSEs, etc.), CRM and analytics, technology and design, customer service, and operations.
! Provide input to shaping the development roadmap.
! Develop plans and forecasts along with supporting marketing budgets.
! Provide ongoing and ad hoc analysis of business performance along with resulting recommendations to brand and ecommerce leadership.
! Performs duties consistent with the companys AAP/EEO goals and policies.
! Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required ! Bachelor's degree required
! 7-10 years of ecommerce experience, online merchandising or marketing experience preferred, branded product and lifestyle fashion experience preferred
! Strong writing, communication and presentation skills to drive effective collaboration and influencing within a matrix organization
! Strong interpersonal, leadership, collaboration, and project management skills
! Strong analytical skills with ability to interpret and translate data into actionable proposals
! Ability to multi-task and prioritize projects
! Comfortable in changing, fast paced environment with tight deadlines
WORKING CONDITIONSNormal office environment. Some travel required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
#LI-Hybrid
Options Apply for this job onlineApply
Share
Refer this job to a friendRefer
Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed
Application FAQsSoftware Powered by iCIMSwww.icims.com