Senior Site Merchandiser - Merrell

0 year(s)
Job Description
Senior Site Merchandiser - Merrell

Job Locations US-MI-Rockford

Brand/Group Merrell Job Function eCommerce Min. Exp.(Yrs) 6 Type Full Time

General Function
Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, Sweaty Betty and Wolverine. Wolverine Worldwides continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers every step of the way.

The Senior Site Merchandiser will develop, own and lead the strategic ecommerce merchandising function to maximize consumer experience and drive revenue growth for the brand.

Primary Duties • Present a compelling product story online to maximize revenue and conversion.
• Partner with ecommerce buyer, ecommerce planners, content manager, brand marketing and product development teams to plan and execute seasonal marketing features based on key brand stories, seasonality, forecasts, selling trends and available inventory.
• Own and determine the strategy for site taxonomy and style categorization to facilitate product browsing and conversion.
• Provide ongoing leadership in the area of seasonal merchandising plans to create a compelling consumer experience and to effectively present product stories in an integrated manner across all ecommerce touch points (site, email, social, display etc.).
• Recommend and drives seasonal promotional plans to maximize revenue and achieve gross margin targets, in direct partnership with buying and planning.
• Use reporting web analytics tools such as Tableau, Google Analytics and Contentsquare to create new reports, analyze data, and make appropriate recommendations for experience and product presentation performance. Provide summary of findings to senior leadership members.
• Identify and propose optimization projects. Drive A/B testing to optimize conversion performance. Identifies business needs, leads researching the marketplace and competitive set for best practices, trends, new ideas and actions to be taken related to the online consumer shopping experience and site presentation.
• Provide ongoing leadership and troubleshooting support for other team members.
• Develop long term product cross sell and upsell strategies.
• Develop deep understanding of profitability drivers by category, and by fulfillment channel, leveraging site experience and frequency fulfillment to drive sustainable growth.
• Performs duties consistent with the Companys AAP/EEO goals and policies.
• Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required • Bachelors degree, preferably in Business, Merchandising, or Mathematics background
• 6-8 years of online merchandising experience, preferably in a direct-to-consumer environment, including experience working with both buying and/or planning as well as site merchandising
• Experience with web technology platforms and content management systems
• Exceptional quantitative/analytical skills necessary
• Exceptional organizational and communication skills; Ability to present to Sr. Leadership and tailor presentation to audience
• Ability to work at both the strategic and tactical levels
• Excellent understanding and passion for websites, UI and Visual Site Merchandising
• Strong product knowledge of footwear & apparel required
• Proficient knowledge of MS Outlook, Excel, Word, PowerPoint advanced Excel skills preferred
• Ability to analyze and synthesize data, to make data-based decisions and recommendations
• Ability to influence others of all levels including executive leaders within eCommerce, brand, and cross-functional teams

Normal office environment. Some travel may be required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).


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