Sr. Account Executive - Wolverine, Wolverine Apparel and Bates Footwear

Wolverine World Wide

Wolverine Worldwide | Rockford, Michigan

0 year(s)
Job Description
At Wolverine, we exist to support the people who forge their own path; men and women who stop at nothing to build the future they want.Born in Michigan, weve been building boots and gear for over 135 years to be every bit as tenacious and capable as the people who wear them. What started as a work boot that promised to give you 1000 miles of wear has evolved into a footwear and apparel brand that delivers on that promise every day, in every product. We provide guaranteed comfort and time-tested design in everything from steel toe work boots to premium leather boots handcrafted in the USA were not good because were old were old because we stayed good.We do more than just make great products; we strive to provide a collaborative working environment, with creative minds and innovative thought processes, utilizing consumer insights and market research to stand out from the pack. With Project Bootstrap, we champion and support those in skilled trades careers through donations, marketing campaigns and ambassador programs. The Senior Account Executive is responsible for supporting business development and growth of accounts to achieve sales and profitability objectives. Develops relationships to promote product placement in the assigned channel of distribution. Identifies marketplace opportunities, prospects and engages new customers, prepares strategic sales presentations and responsible for account management. Territory includes: Iowa, Kansas, Missouri, Nebraska, North Dakota, South Dakota and Minnesota.
Job Description
• Oversee strategic marketing and operational initiatives to support business development in assigned channel of distribution.
• Work cross-functionally with Sales Planning and Marketing to manage business plans and forecasts.
• Represents needs of key account with Merchandising to ensure account product needs are being met on a consistent basis.
• Sells the proper quantity of assortment product that a customer can profitably retail and a quality composition of assortment product to ensure growth in the territory.
• Identify new account opportunities in order to meet growth targets, possess a thorough understanding of the marketplace (competitor information, consumer understanding, current/future market penetration, etc.) and help drive forecast accuracy. During presentation gives leadership and direction by recommending key SKUs and lifestyles.
• Has an organized format on each sales call, covering all important topics -- next 90 days, line presentation, supporting key initiatives, writing the order and follow-up. Sells the corporation and the division
• Initiates, develops and sells accounts in keeping with the divisions distribution strategies.
• Maintains an updated prospective new account list.
• Prepares for each sales call in advance, knows what the retailer has on order, delivery update, what is reordering and previous years sales history.
• Monitor model stocks and determine proper pairs and levels of inventory and timing of recommended markdowns.
• Plans a conversion strategy that enables a profitable transition from one season to the next.
• Advises management routinely of problems and opportunities in the region, offers recommended solutions when management is needed.
• Maintains a consistent frequency of in-store visitation to ensure execution of brand presence, visual roll-out/events, driving turn and door volume.
• Identifies areas of underdeveloped business and formulates a strategy to capture increased market share.
• Maintains updated account and sales records and analyzes and reports selling information to company on weekly basis for key accounts.
• Performing duties consistent with the Companys AAP/EEO goals and policies.
• Performing other duties as required/assigned by manager.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.