Brand Marketing Specialist

Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 7 days ago
CEO Pledge
Job Description
• Brand Marketing Specialist Job Locations US-MA-Waltham Brand/Group Keds Job Function Marketing Min. Exp.(Yrs) 1 Type Full Time General Function Founded in 1916, Keds® redefined footwear with the introduction of the Champion sneaker. The iconic design was one of the first options to provide women with accessible, fashionable footwear and ignited a style revolution. Over the past 100 years, Keds® have been worn by iconic women such as Audrey Hepburn, Katharine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono. In 2015, Keds® introduced the Ladies First Since 1916 platform in over 80 global markets and launched a powerful new era in its history. 2016 marks the brand’s centennial year, celebrating 100 years of fashionable footwear and a passion for female empowerment. At Keds, we’re dedicated to our consumers and proud of our heritage. We are focused on pushing the brand forward in innovative and unexpected ways. We are seeking passionate people to join our collaborative team during a truly momentous year for the brand. The Brand Marketing Specialist supports the development and execution of strategic marketing plans for brand initiatives, implementing activation across accounts and global markets, and leading a synergistic global go-to-market.   Primary Duties • Supports execution of product driven storytelling and marketing programs for assigned consumer category. • Assists in the creative brief process in order to develop category story positioning. • Assist in the distribution and production of buyer’s guides, catalogs and price lists and other marketing materials to support sales initiatives.  Oversee inventory management of marketing communications assets. • Supports the seasonal marketing share out process. • Support group by coordinating communications with internal marketing teams. • Work with Brand Marketing Manager to manage each seasonal in-line product marketing efforts including crafting the seasonal stories, writing product copy and descriptions, product naming, and securing legal trade marketing. • Assist with the development and execution of marketing programs for Brands direct to consumer (DTC) “capsule” product launches including storytelling, securing assets and collaborating with the DTC team. • Collaborate and work with the brand product creation team and marketing team members early-on to develop comprehensive product marketing stories and materials to support the launch of each seasonal product line. • Collaborate with the marketing team to assist the cross-functional leaders with key marketing efforts that live across the brand calendar including PR, Media, Social Media, Partnerships and Account Marketing.   • Performs duties consistent with the Company’s AAP/EEO goals and policies. • Performs other duties as required/assigned by manager.   Knowledge, Skills and Abilities Required • Bachelor’s degree or equivalent experience required.• 1+ years of marketing experience.• Strong oral and written communication skills.• Ability to execute new initiatives• Able to multi-task and prioritize projects.   WORKING CONDITIONSNormal Office Environment.  Some travel may be required. The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required. Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled). Options Apply for this job onlineApply Share Refer this job to a friendRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Application FAQsSoftware Powered by