Consumer Insights Manager

Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted yesterday
CEO Pledge
Job Description
• Consumer Insights Manager Job Locations US-MI-Rockford Brand/Group Corporate Strategy Job Function Marketing Min. Exp.(Yrs) 6 Type Full Time General Function Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.   Wolverine Worldwide is looking for a Consumer Insights Manager to partner with our work brands – Wolverine, Caterpillar, Bates , HYTEST and Harley-Davidson.  The Consumer Insights Manager serves as a strategic partner to leaders in the business, helping to keep the consumer at the forefront of brand decisions.  This position works in partnership with brand leaders to set the consumer insights plan that will inform meaningful and successful brand strategies, communication, and product development.  This person is responsible for managing internal consumer research projects and external vendors.  This position would be based at our office in Rockford, Michigan Primary Duties • To develop, manage and execute consumer insights learning plans across each of their brands. • Partner with marketing and product development teams to clarify business needs and identify key questions for each business.  • Manage internal research projects and external research vendors/agencies – consulting on project goals, methodology and budget. • Represent the voice of the consumer in decisions made across all facets of the business – e.g. communication, product development and retail insights. • Facilitate frequent, informal interactions with consumers to help brand team members develop their “consumer gut”. • Leverage syndicated data and trends to understand the drivers of the business and encourage fact based decision making. • Synthesize multiple data sources to uncover insights and then create concise and compelling stories to bring those insights bring to life. • Influence others with solid recommendations based upon sound analytics and an intimate understanding of products, consumers, and competitive pressures. • Monitor brand metrics and identify the root cause of any changes and strategies needed to improve metrics. • Manage the research budget for each brand and help the business to maximize the efficiency of market research spending. • Performs duties consistent with the company’s AAP/EEO goals and policies. • Performs other duties as required/assigned by manager. Knowledge, Skills and Abilities Required • Must be intellectually curious, passionate about consumers, and be interested in the footwear/fashion category. • Strong understanding of a wide range of research methods (quantitative and qualitative) and the appropriate application of these methods. • Experience in research project management and working with external research suppliers, e.g. designing questionnaires, facilitator guides, banners for research reports and analyzing cross-tabs. • Strong analytical skills; ability to analyze consumer transactional, behavioral, attitudinal and demographic data and draw informed conclusions based on the results. • Ability to translate research results/findings into actionable insights and recommendations. • Ability to develop strong relationships with business partners and cross-functional team members. • Ability to influence and lead within the organization as a functional research expert • Experience in advising senior leaders on strategic issues. • Experience with design thinking and new product development research preferred. • Strong communication and presentation skills are a must. • Bachelor's or other degree in business, marketing, market research, statistics, finance, or social sciences required. • 6+ years of consumer insights or market research experience (client or vendor side).  Experience with Footwear/Apparel or CPG preferred. WORKING CONDITIONS Normal office environment  The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.   Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled). Options Apply for this job onlineApply Share Refer this job to a friendRefer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Application FAQsSoftware Powered by