CamelBak Products, LLC:
Assistant Product Manager Job in Petaluma, CA
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Petaluma, CA
Full-time | Management - Brand, Management - Product, Marketing, Operations
About the job
Join our talented team. Employees at Vista Outdoor are passionate and committed to delivering quality products to our customers. Our culture centers on an engaged and accountable workforce. Our goal is to attract and retain a diverse workforce: rich in talent, background, ideas and experience.
Responsibilities and Qualifications
Position Summary:
The Assistant Product Manager collaborates and supports their product line(s) in the areas of product specific strategy, and product requirements. The Assistant Product Manager facilitates cross-functional relationships and decisions along the product life-cycle for all existing, new product, SMU and Limited Edition initiatives. Must possess analytical capability, strong, persuasive communication skills (written & verbal) and ability to develop ideas independently and thrive in a fast-paced environment. Supports a deep understanding of costumer needs, the competitive landscape and be able to translate consumer needs into features, pricing models, and merchandising opportunities to deliver an unparalleled customer experience.
Position Responsibilities:
Collaborates and supports at a product line level in the following areas:
• Consumer Insights - including market research, interviewing and interviewing techniques, focus groups, ethnographic research, usability studies, and other methods
• Margin Management - Product line pricing strategies to support company revenue and margin goals
• Line Plan - Development programs as well as Color & Merchandising strategy by confirming alignment with the brand vision
• SKU Analysis - Detailed analysis to drive SKU efficiency conversation
• Business Analysis (Market/Sales) - tracking key performance indicators including revenue, cost savings, margin, market share, Point of Sale (POS), customer feedback or other indicators
• Road Mapping - development of a multiyear road map for assigned product line(s) both short-term and long term goals
• New Product Introduction (NPI) – gate reviews, milestones, and provides critical analysis to help the cross functional product team make successful decisions
• SMU and Limited Edition – fast-paced opportunistic special production run development and brand building initiatives
• Presentation – Adept at providing product communication to internal groups, internal departments
• Supports Brand Marketing in the development and execution of all aspect of the product marketing plans including:
• Packaging
• Product positioning
• Retail Merchandising
• Naming, branding and messaging
• GTM Planning and Sample management
• Makes recommendations to refine, streamline, and continuously improve the product development/management process
• Above responsibilities are a general overview of the role, they are not intended to be all encompassing, other responsibilities may be added based on business needs that are unique to the specific position
Responsibilities and Qualifications
Position Summary:
The Assistant Product Manager collaborates and supports their product line(s) in the areas of product specific strategy, and product requirements. The Assistant Product Manager facilitates cross-functional relationships and decisions along the product life-cycle for all existing, new product, SMU and Limited Edition initiatives. Must possess analytical capability, strong, persuasive communication skills (written & verbal) and ability to develop ideas independently and thrive in a fast-paced environment. Supports a deep understanding of costumer needs, the competitive landscape and be able to translate consumer needs into features, pricing models, and merchandising opportunities to deliver an unparalleled customer experience.
Position Responsibilities:
Collaborates and supports at a product line level in the following areas:
• Consumer Insights - including market research, interviewing and interviewing techniques, focus groups, ethnographic research, usability studies, and other methods
• Margin Management - Product line pricing strategies to support company revenue and margin goals
• Line Plan - Development programs as well as Color & Merchandising strategy by confirming alignment with the brand vision
• SKU Analysis - Detailed analysis to drive SKU efficiency conversation
• Business Analysis (Market/Sales) - tracking key performance indicators including revenue, cost savings, margin, market share, Point of Sale (POS), customer feedback or other indicators
• Road Mapping - development of a multiyear road map for assigned product line(s) both short-term and long term goals
• New Product Introduction (NPI) – gate reviews, milestones, and provides critical analysis to help the cross functional product team make successful decisions
• SMU and Limited Edition – fast-paced opportunistic special production run development and brand building initiatives
• Presentation – Adept at providing product communication to internal groups, internal departments
• Supports Brand Marketing in the development and execution of all aspect of the product marketing plans including:
• Packaging
• Product positioning
• Retail Merchandising
• Naming, branding and messaging
• GTM Planning and Sample management
• Makes recommendations to refine, streamline, and continuously improve the product development/management process
• Above responsibilities are a general overview of the role, they are not intended to be all encompassing, other responsibilities may be added based on business needs that are unique to the specific position