E-Commerce Marketing Analyst
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
Job Title: E-commerceMarketingAnalyst
Reports To: Director, Direct to Customer Marketing
Location: Ventura, CA
The E-commerceMarketingAnalystis a part of the North Americanmarketingteam and responsible for providing data-driven insight and analysis in the fields of digitalmarketingand customer experience. This person will work closelywith other members of the e-commercemarketingteam and have a solid understandingof the core systems and best practices in retail e-commerce, vital to the role of amarketinganalyst. Furthermore, this person will possess a passion for data, a love for collaboration, and a personal connection with the brand.
Essential Job Functions:
Create and maintainstandardized reports and dashboards to provide ongoing data and insight for internal stakeholders
Responsible foraccurate reporting and tracking across multiple platformsand data sets
Provide ongoing optimization, revenue opportunities, lost-opportunity analysis that the digital team can act on to improve metrics and increase sales/revenue and customer satisfaction
Identify traffic and conversion trends by channel, product line, and campaigns, also any abandonment issues and opportunities for improving site conversion
Create and package management reports; analyzing and interpreting data and historical trends, and reporting on and delving into findings as needed
Turn business questions into functional analysis – understand the business as well as the data behind the analysis; assess financial impact in terms of sales, profitability, and KPIs
Manage outside vendors and internal stakeholders in the field of a/b testingand report on wins and losses to enable the organization to move forward
Research competitors site experiences, as well as outside industry best practices and best of breed online customer, experiences
Must be able to sit for extended periods of time.
Ability to look at a computer screen for extended periods of time.
Ability to maintain a composed and professional demeanor within a flexible and (at times noisy) work environment.
Must be able to travel utilizing various transportation methods.
Minimum Job Qualifications:
Quantitative background. Bachelor’s degree or higher in mathematics/statistics, social science research, economics, engineering or quantitativemarketing.
2+ years experience in digital analytics in an online retailer or agency.
2+ years hands-on experience and technical proficiency with, web analytics tools such as Google Analytics (preferred), Adobe SiteCatalyst (preferred), or Coremetrics.
Working knowledge of performancemarketingactivities such as SEM/SEO, remarketing/retention, targeted display, affiliates, etc. and brand measurement tools, including vendor analysis, implementation, and results analysis
Experiencein implementing analytic solutions, including ongoing maintenance (preferred)
Experience in multi-channel analytics, including digital and web analytics
Experience in a BusinessAnalystor DatabaseAnalystrole.
Knowledge and experience with reporting APIs
Familiarity with Tableau or other BI solutions
Experience with Microsoft Excel & PowerPoint
Experience with e-commercemarketingcampaigns with e-commerce goals.
Familiarity with tagging and tracking methodology.
It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.