Role: Digital Communications - Fish
Scope: Individual Contributor
Years of Experience: 8+
Location: Ventura, CA
Brands tell a story; great brands tell important stories. In the Digital Communications - Fish role, you will be the steward of the digital Patagonia Fish community. You will drive mission-critical communications that deliver inspiration, education, and motivation to our fishing community across all digital channels.
In partnership with the Global Fish Marketing and Content Teams, you will establish and strengthen relationships within the angling community. You will take charge of creating and implementing a holistic digital communication plan across all channels including not limited to Patagonia Fish social media platforms, email, patagonia.com, and endemic industry partner channels.
You'll develop industry and influencer relationships while working closely with internal cross-functional teams. You'll stay current on environmental insights, market trends, community influences, and the competition while being accountable for driving key metrics to improve and influence the Patagonia Fish brand.
What You’ll Do
Drive community engagement and growth for Patagonia Fish social channels, blog and email
Work closely with the Fish Marketing, Product, Sales, Global Patagonia PR, and Environmental teams to identify critical stories for brand, environment, product, and community
Work with the eCommerce and creative services teams to develop and maintain category, product, tech content and storytelling
Maintain and manage the global Patagonia Fish digital publishing calendar
Develop an integrated media calendar and share with the cross-functional partners on a weekly basis to ensure alignment across the Fish business unit
Develop seasonal content briefs that are aligned with the global fish marketing calendar and work across the Fish organization to develop community-relevant campaigns that support our mission, community activism, and product initiatives
Curate and cultivate our relationships within the industry, including Ambassadors and Influencers, Content Creators, Non-Profits, Brands, State and Federal stakeholders
Lead the evaluation and coordination of all digital media plans and content sponsorship proposals
Evaluate and report out digital media campaign results
Create and manage a community influencer product seeding plan
Support the Go To Market process for Fish and ensure that milestones are hit from marketing
Who You Are
Passionate - from fishing to teaching to saving our planet, your excitement is contagious
Adaptable - able to work in a dynamic environment
Resilient - comfortable and confident through change management
Nimble - can move from strategic process to tactical execution and back seamlessly
Consumer-Centric - we will win with our relationships
Experience You Bring
Bachelor's degree in marketing communications or a business-related field
8+ years of experience in digital marketing
Experience with fishing and or outdoor brands or organizations is highly preferred
Must possess a passion for fishing
Knowledge of the local markets of fly angling a must
Experience in managing sports marketing assets a plus
Strong verbal and written communication skills, including meeting facilitation and presentations
Planning, Product Knowledge and consumer focus skills
Ability to lead a cross-functional team toward a vision through effective collaboration - and to drive the development and execution of marketing plans
Ability to effectively communicate complex and/or controversial topics and concepts to a wide and diverse audience
Ability to develop strong working relationships with management and external resources
Ability to travel and fish for work
It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.