Role: Marketing - Sportswear
Scope: Individual Contributor
Years of Experience: 5+
Location: Ventura, CA
Traditionally, the apparel industry globally has been driven by fast fashion, which does not take the environmental and social impacts of garment manufacturing into account, and Patagonia Sportswear seeks to disrupt and challenge this model. At Patagonia, the Sportswear business unit exists to pioneer and scale environmental and social responsibility, and in recent years has introduced new initiatives including recycled nylon, recycled down, natural dyes and Fair Trade. In the Marketing - Sportswear role, you will partner with the Global Marketing Mananger and be responsible for scaling Sportswear’s digital presence, developing, executing and reporting on full-funnel, seasonal marketing campaigns, and supporting the Kid’s marketing plan.
What You’ll Do
Develop and execute full-funnel digital campaigns that support Patagonia Sportswear’s marketing and merchandising strategies with the goal of driving customer acquisition, loyalty, engagement and achieving sales goals.
Plan and execute CRM strategies that improve customer engagement, purchase and retention
Grow Sportswear’s community engagement program through social and digital-focused activations and programs
Partner with the Global Marketing Manager- Sportswear, Channel Marketers (Retail, Social, E-comm), Marketing Operations and creative teams to drive marketing strategy from preseason planning to in-season execution
Effectively write and kick-off marketing briefs with consideration for user experience, merchandising and brand marketing priorities
Carry out regular marketing analyses and hindsights of digital channels and campaigns by pulling data from analytics tool, analyzing metrics and trends, making recommendations based on the data, and sharing with all levels of the organization.
Identify opportunities for marketing A/B tests and partner with cross-functional teams to implement into new or existing campaigns
Work with the Global Marketing Manager- Sportswear to develop a strategy that will support the Kid’s category growth over time via all channels.
Develop relationships with regional counterparts to understand their needs and drive overall support and implementation from a global perspective (research, strategy, growth opportunities, development and implementation of seasonal tools).
Identify and position key seasonal stories
Ensure projects are delivered on time and on budget against a clearly defined brief (written by the Global Marketing Manager- Sportswear) with pre-agreed KPIs.
Support brand goals and SER storytelling
Support the Global Marketing Manager- Sportswear with ideation and execution of special projects
Assist with overall content calendar for the Sportswear marketing team
Who You Are
Deeply passionate and committed to saving our home planet
Passionate about the Patagonia and Sportswear mission, our culture, and understanding our customers
Thrives in an environment with a high level of autonomy
Good organizational and prioritization skills, detail-oriented
Skilled at dealing with ambiguity. Demonstrate flexibility in a changing work environment
Enjoys working with others in a team-oriented approach
Possess sound interpersonal skills with demonstrated ability to listen and evaluate opinions, suggestions and recommendations of others
Consistently demonstrates initiative, are conscientious and provides complete follow-through on areas of responsibility
Experience You Bring
Minimum 5+ years of global marketing experience including responsibility for campaign strategy and development
Apparel / Outdoor / Global / Multi-Channel experience preferred
Experience with industry sustianable, global environmental, and social best practices preferred
Strong writing, communication and negotiation skills
Proficiency with Microsoft Office Suite programs
Excellent customer service skills, in person, on the phone and in writing
Ability to be flexible within the job to ensure the best processes/systems for smooth completion of all projects
Capable of streamlining and improving processes, and troubleshooting
It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.