Role: Digital Marketing & Community Engagement - Workwear
Scope: Individual Contributor
Years of Experience: 5+
Location: Ventura, CA
Working to save our home planet. That is what we’re doing at Patagonia Workwear. We believe in doing hard work the right way and leaving it better than you found it. We will lead by example while also supporting and amplifying the stories of those doing likewise. In the Workwear Digital Communications role, you will be the steward of how this comes to life across all digital channels and platforms for Patagonia Workwear. You will drive mission-critical communications that deliver inspiration, education, and motivation to our Workwear community.
Patagonia Workwear is the newest category at Patagonia. That means we are an entrepreneurial bunch who are passionate about building something from scratch. In partnership with the Global Workwear Marketing and Creative Teams, you will lead the establishment and growth of our digital presence and community. You will own the strategy, creation, implementation, and tracking/measurement of a holistic digital communication plan across all channels including but not limited to Patagonia Workwear social media platforms, email, patagonia.com, blog, CRM, digital film distribution, etc... You’ll also actively drive awareness, engagement, and a 2-way conversation between us and our community.
You'll develop industry and influencer relationships and seed product while working closely with internal cross-functional teams. You'll stay current on consumer insights and trends you are seeing, environmental opportunities, market trends, community influences, and the competition while being accountable for driving key metrics to improve and grow the Patagonia Workwear brand.
What You’ll Do
Create, maintain, implement, and track a holistic digital communications strategy that supports Workwear’s mission and business goals.
Own and deliver seasonal content briefs that are aligned with the global Workwear marketing calendar and work across the organization to develop community-relevant campaigns that support our mission, community activism, and product initiatives.
Develop key content pillars and a publishing calendar to build our Workwear brand identity, create enthusiasm, drive digital traffic/growth, engagement, sell-thru (as appropriate), and environmental activism for all Workwear digital channels.
Manage the response and engagement with user-generated comments and content sharing to amplify posts and foster personalized brand experiences
Work closely with the Workwear Marketing, Product, Sales, Global Patagonia PR, and Environmental teams to identify critical stories for brand, environment, product, and community.
When needed, capture and share real-time content from events through direct participation or from in-field partners.
Curate and cultivate our relationships within the industry, including Ambassadors and Influencers, Farmers, Tradespeople, Content Creators, Non-Profits, Brands, State, and Federal stakeholders.
Lead the evaluation and coordination of all digital media plans and content sponsorship proposals.
Own and drive key metrics and tracking to evaluate, optimize, and report out digital media campaign results.
Create and manage a community influencer product seeding plan and distribution.
Support the Go To Market process for Workwear and ensure that milestones are hit.
Who You Are
Good Vibes Only – We prioritize good people and good vibes above everything.
Hard Working – This goes without saying. We are the Workwear category…. git er’done!
Entrepreneurial – Workwear is a startup in an established brand. Being scrappy and being comfortable in the “gray” and wearing many hats is critical.
Proactive & Prescient – Anticipate an opportunity, question, or answer before it happens….and get after it without being told.
Curious – Someone who is naturally and curious about everything, and constantly in search of deeper understand and improvement.
Experienced – This isn’t your first rodeo. You know digital comms and how to navigate an organization. Knowledge of the Workwear space is a big plus.
Strategic & Organized – You are good at putting plans together and keeping the team/project ahead of schedule.
Passionate – Live, love, and breath Workwear and the lifestyle of those that we support.
Consumerist – Obsessed with deeply understanding our Workwear consumer and empathetic to their lives, stories, and struggles.
Connector – Somebody who enjoys and gains energy from connecting with people within/around Patagonia and in the world of our consumer.
Resilient - Comfortable and confident through change management.
Travel – Willing and able to travel independently by all means of transportation.
Experience You Bring
Bachelor's degree in marketing, communications, or a business-related field.
5+ years of experience in digital marketing
Social media management/ownership is essential. Must have extensive experience with key social platforms including Facebook, Twitter, Instagram, YouTube, TicTok.
Experienced and capable of operating in various digital platforms, tools and software.
High level of analytical horsepower. Ability to gather and interpret data, test and iterate, understand what’s meaningful and translate that into actions, improvements, and results.
Agency management experience
Experience with workwear and or outdoor brands or organizations is a plus.
Must possess passion for workwear and an interest in work overall (ex: farming, trade, etc…)
Knowledge of the farming, hunting, ranching, trade, DIY, etc. space is helpful.
Startup experience either within a larger organization or outright is great.
Strong verbal and written communication skills, including meeting facilitation and presentations. Ability to effectively communicate complex and/or controversial topics and concepts to a wide and diverse audience.
Strategic and calendar planning, product knowledge and consumer focus skills.
Experience leading a cross-functional team toward a vision through effective collaboration - and driving the development and execution of marketing plans.
It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.