Job Title:Head of Digital Studio
Reports to:Head of Patagonia, Inc.
As theHead of Digital Studio,you will be responsible for leading the teams that achieve innovative and best-in-class interactive experiences across Patagonia.comand all other digitalplatformsto drive the e-commerce business and create pathways to action at every digital touchpoint with the brand.With a deep knowledge and passion for our planet,design,interactionand technology,you will inspire our team to see opportunities and drive a customer-centricpoint of view.Through your leadership and vision, Patagonias digital presence willcontinue toprovideengagingexperiencesthatamplify our mission to save the home planet.
Leading the Digital Studio team,youwill support the day-to-day operations of maintaininga frictionless customer experience across our digital landscape. All while bringing to life an evolved, radically impactful online experience that inspires new thinking and empowers environmental activism.Youwill manage internalteamsfocused on digital experiences in the areas of technology, experience design, product management, paid media, activism,digitalcommunity,CRM,analytics&testingand operations. You will lead a digital first transformation inside Patagonia that will boost digital capabilities and provide mentorship and digital thoughtleadership across allbusiness units,departmentsand teams.. Helping lead thedigitalprocess from idea to concept, from production to launch, ensuring excellence,consistencyand quality of design thinking throughout.
Provide inspirational leadership, strategicvisionand mentorshipto the digital studio.
Fosterinclusiveandcollaborativeworkstreamswithindigitalstudio, and partner withthe head of the creative studio to align on digital needs and execution.
Responsible for understanding the strategic objectives of the business and creating goals from such objectives that are technically sound, feasible and timely.
Guide the teams tocreate specific e-commerce marketing strategies, productroad-map, systems, applications and processes and will manage the development of annual budgets and forecasts in order to develop an aggregated view of all ongoing digital initiatives and connect them to the strategic-level vision.
Research, recommend andlead strategy development and multi-year strategicdigital vision and annual priorities to progress digital across all areas of the business.
Identify competing business priorities and collaborate with your team to develop high quality analysis and deliverables that clearly frame growth objectives, issues/challenges, and articulate compelling, insightful findings, conclusions, andrecommendations.
Synthesize data, identify key market developments and customer insights, prepare analysis to support senior leadership decision-making and define priorities that bring our most critical digital initiatives to life.
Lead the Digital Technology team to support long termstrategy for Patagonias globaltechnologystackrelated to thedigital experience and commerce in partnership with the Head of IT and the PMO.
Collaborate closely with the customer insights team todefinebusiness needs forCustomer Data Platform.
Develop actionable solutions for the most challenging emerging issues and digital opportunities facing our company.
Drive impact & action through all Patagonia owned digital platforms, including Product Circularity, Activism and Ecommerce, todevelop and advance the companys mission.
Assist in the planning and execution of the Global Strategic Planning Process.
Lead strategy managementand execution,includingguiding the development ofstrategy action plans and measurement systems across balanced scorecards and regular business review meetings.
Serve as a thought-leader across the company for macro, micro, and market insights, synthesizing trends and identifying opportunities and risks that influence our current and future initiatives and strategic positioning.
Evolve the web analytics and testing functions for the e-commerce group producing accurate, actionable insight to the e-commerce leadership team related to optimizing the site experience.
Guide the enhancements of the companys digitalexperienceand strategy that support relevant and authentic content andinteractiveexperiencesthat align with our environmental and business goals.
Relentlessly drive initiatives from loose concept through final delivery, ensuring uncompromising standards of quality at every step.
Drive a seamless digital experience via sharp consumer journeys focused on driving cutting-edge digital experiencesthat support retail,transparencyand activism.
Responsible for driving demand and meeting e-commerce business goals in North America, including both financialprofitand lossand impact metrics of success.
Manage a multi-million dollarbudget for paid search, online marketing, web services including development, hosting,assuch is responsible for securing contracts, and ensuring the delivery of agreed to services.
Provide oversight and input during architecture review during define,designandbuild phases of development lifecycles.
Who you are:
Passionate:cares deeply about the digital process and saving our home planet.
Leader: act as a thought leader, build trusted relationships, influence decisions and drive urgency on critical priorities
Influential:able to communicate through complicated matters, builds trust easily and gets buy in from partners
Self-reflective- Acknowledge own's experience and experiences of other.
Strategic: able to think big picture and drive work accordingly
Strong Communicator: excellent communication and presentation skills
Experience you bring:
Experience leading brand, content, and communication design experience, with substantial exposure to a wide variety of disciplines and channels including online and offline advertising, video, social and interactive multimedia to amplify brand strategy and storytelling
Experience running a large successful ecommerce business.
Inspirational leadership, team builder and team player.
Strong mentoring and team-building experience.
Strong digital and social media campaign experience.
Able to work well under pressure and deadlines.
Proficiency with design and prototyping tools such as Sketch,InVision, Principle, Framer, and Adobes Creative Suite.
Knowledge of digital platforms and assets includingProgrammatic display and social media
Workingknowledge of SQL and relational database structures and experienced with release control software such as RSYNC.
It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers,customersand vendorsEqual Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.