Role: Social Media Community Activist
Team: Digital Impact, Activism & Community
Scope: Individual contributor
Years of Experience: 2-3+
Location: Ventura, CA
AsSocial Media Manager, Community Activism, you'll have the chance to drive climate action, engage in public policy conversation, celebrate product activism and drive business thought leadership on a global scale. Youll collaborate with our storytelling teams and work with cross functional partners to plan, create and execute social media content. Youll engage with our values-aligned communities daily. Youll find innovative ways to create brand energy and increase Patagonias visibility in social media. Youll bring our climate, product and business activism content strategies to life and spur our community to action when necessary.
What Youll Do
Maintain and execute Patagonias social media content calendar for Twitter, Facebook and LinkedIn.
Establish strategy and tactics to engage in conversations in Reddit threads and FB groups (and elsewhere) when opportunity arises
Work with Digital Operations and the Creative Studio to brief in and realize creative needs
Leverage social media monitoring tools - native and 3rdparty to monitor social media conversation and find opportunities to actively engage with our audience
Track and report social media performance indicators and develop and propose strategy recommendations accordingly
Find emerging tactics and innovative ways to bring our content to life that cuts thru the clutter in social media
Consult with regional stakeholders on best practices and act as the community activism subject matter expert
Partner with the greater Digital Impact Team and PR & Comms team to align advocacy and activism efforts across Social, CRM, Paid, and SMS as necessary
Establish new performance benchmarks
Maintain brand voice, tone and consistency under pressure
Partner with the Social Media Manager, Community Storytelling to cross promote stories and calls-to-action across a variety of social media platforms
Who You Are
Environmentalist You are passionate about saving our home planet and building a community of activists that feel the same way
Strong communicator You have an ability to effectively communicate information and ideas in written, visual and verbal format
Data-oriented You are comfortable with data and understand that strategy begins with insights and analysis
Experimental You bring anexperimental, creative mindset when it comes to developing content and implementing growth strategies across multiple platforms
Enthusiastic You bring a genuine enthusiasm for engaging with audiences in social media
Thought leader You are up to date in latest social media developments and best practices
A self-starter You have strong organization skills, collaborative with team members, and have strong interpersonal skills
Experience You Bring
2-3 years in a digital marketing capacity with focus on content creation and social media marketing, with a keen understanding of the importance of social listening and engagement.
Strong experience in Khoros, Sprout, or other leading Social Media Management and Listening Tools
Strong attention to detail required
Ability to work late and on weekends in response to the news cycle when necessary
Strong Excel skills (Tableau a plus)
Experience with web analytic software such as Adobe Analytics, Google Analytics and UTM tracking codes
Preferred familiarity and strategic experience with digital advocacy tools such as Phone2Action, EveryAction, Mobilize, etc.
BA/BS degree or equivalent experience
Preferred professional background in digital marketing, communications, public affairs, environmental advocacy and/or political campaigns
Spanish language fluency a plus
Patagonia requires all employees who enter a Patagonia owned or operated facility or who physically interact with others as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or medical reasons.
It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.