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Tehachapi, CA, CA

Full-time | Marketing, Marketing - Social Media

About the job

Woodward West is in search of a Marketing and Communications Coordinator to join the team in Tehachapi, CA.

COMPANY BACKGROUND //
Powdr, an adventure lifestyle company, is best known for its eight mountain resorts including Copper Mountain, Killington Resort, Pico Mountain, Mt. Bachelor, Boreal Mountain Resort, Soda Springs Mountain Resort, Lee Canyon and Gorgoza Park. The company also owns Woodward camps and progression centers across the US, events company Human Movement Management, and media company Outside Television.

POSITION SUMMARY //
The Woodward West Marketing and Communications Manager is an E-Team level position which requires experience in marketing, brand management, sales, advertising, and public relations including; social media, content, event planning, sponsorship programs, web management, and print/web design. The ideal candidate has strong understanding of action sports as it relates to progression in skate, BMX, mountain bike, digital media, gymnastics/tumble, parkour, dance and aerial awareness. The Marketing and Communications Coordinator will lead the West marketing team while working in conjunction with Woodward’s Marketing Manager and Content Director on strategic marketing plans, implementation and execution. Liaison between organization and community partners, vendors, media, retailers, and guests. Develop marketing strategy with internal revenue centers in order to meet company goals.

ESSENTIAL DUTIES //
• Oversee & update company website, social media communications, digital art templates, & email communications.
• Responsible for creating, implementing and measuring success of annual marketing, communications, and public relations plans in alignment with company’s strategic plan.
• Develop regional business unit in marketing strategies to facilitate growth.
• Collaborate with Powdr Marketing Services and Woodward HQ marketing teams.
• Oversee annual regional marketing & communications budget.
• Track and effectively measure marketing program ROI to identify conversion, opportunities, strengths, and weaknesses of all programs.
• Manage market & guest research, develops data driven marketing.
• Develop and maintain overall event and promotions calendar on premise and off.
• Develop relationships with key action sports industry shop managers and organizations.
• Identify and become familiar with all action sports, parkour, gym, and cheer industry events and trends.
• Develop and manage Marketing department staff.
• Development of brand signage and ensuring there it consistent with company brand/
• Assist in internal communication strategies.

SECONDARY FUNCTION //
• Assists in reservations and tracking for Woodward West sales.
• Responsible for oversite of onsite events capitalizing on marketing opportunities.
View Company Profile
1501 Lincoln Blvd.#1014 Venice, CA. 90291