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Irvine, CA, CA

Full-time | Ecommerce, Marketing, Marketing - Social Media, Public Relations

About the job

OluKai is looking for an Ecommerce Marketing Coordinator for its Marketing Department located in Irvine, CA.

ABOUT OLUKAI //
At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy.

We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.

Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture, and have a passion for providing premium products and service to our customers.

RESPONSIBILITIES //
Assist and support the direct-to-consumer team in the OluKai and Kaenon marketing departments with all functions planning/reporting, website content management as well as improvements and upgrades, online marketing campaigns.

ONLINE PRESENCE AND E-COMMERCE RESPONSIBILITIES //
• Maintain regular asset updates on OluKai.com and Kaenon.com including seasonal product updates, campaign image updates as well as day-to-day site changes.

• Coordinate direct to consumer marketing and promotional efforts include email campaigns, online/retargeting advertising and social media. Maintain email campaign and social media calendar. Regularly maintain a dashboard of KPIs, communicate campaign results through weekly and monthly reporting.

• Coordinate and execute seasonal merchandising initiatives including site placement, landing pages and key product launch set ups. Assist with writing of creative briefs and project manage seasonal creative refreshes.

• Coordinate and assist Ecom Manager in seasonal inventory planning, bulk order adjustments, prepare reporting for inventory buy meetings

• Project mange new website technology implementations, interface with technology team to ensure successful deployment of new tools.

• Support the reporting of website performance and financial results, weekly, monthly. Requires thorough understanding of Google Analytics as well as general business financial reporting.

• Coordinate the VIP site & Pro Deal program execution, including program set up and reporting.

•Coordinate consumer experience improvements from order to delivery, work with fulfillment centers to ensure premium customer experiences are achieved.

• Coordinate CRM initiatives, including email list creation and segmentation segmentation

• Assist in the creation and deployment of consumer catalogs, including creative process, proofing, match batch performance and reporting.

• Coordinate and manage digital assets, maintain organized product and lifestyle photography files, seasonal approved brand and product copy, image usage rights as well as any other digital or creative brand assets.

• Assist with monthly e-commerce budget tracking and reconciliation.
View Company Profile
1501 Lincoln Blvd.#1014 Venice, CA. 90291