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Irvine, CA, CA

Full-time | Ecommerce, Marketing, Marketing - Social Media, Production - Print & Web

About the job

OluKai is in search of an Ecommerce Manger to join the team at headquarters in Irvine, CA.

ABOUT OLUKAI //
At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy. We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.

POSITION SUMMARY //
Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture, and have a passion for providing premium products and service to our customers.
Kaenon & Melin brands looking for an Ecommerce Manager for its Marketing Department located in Irvine, CA. Responsibilities include but are not limited to:

As the Ecommerce Manager, you will be responsible for driving ecommerce and online marketing for Kaenon and Melin brands. Responsibilities include but are not limited to:

RESPONSIBLITIES //
• Full ecommerce P&L responsibilities including revenue plan, gross profit and net income target responsibilities that align with company objectives.

• Plan and manage inventory allocation per season according to revenue forecasting. Make ongoing (daily, weekly & monthly), SKU level inventory adjustments to stay current with consumer demand.

• Create and present performance reports, outlining revenue, consumer audience and website analytics for internal management teams.

• Drive e-commerce revenue through daily website merchandising, conversion rate optimization and traffic drivers such as SEO.

• Maintain online content calendar. Implement strategic content updates to branded website pages, maintain seasonal product merchandising, journal entries and general company information. Ensure website messaging is aligned with social media channels.

• Create and implement campaigns to grow online audiences, website traffic and social media followers.

• Create and deploy channel based direct to consumer marketing tactics including but not limited to search/SEO, email, social media, and online advertising to support seasonal campaigns.

• Facilitate content creation and deployment through brand ambassadors, writers, photographers and other content sources.

• Be the interface between offline and online asset management to ensure accurate file management and usage is current with intellectual property licenses.

• Conduct ongoing 360-degree audits of the direct to consumer experience, ensuring a real-time feedback with consumers as well as improving every touch point from website through purchase through delivery is excellent.

• Research and implement new technologies and applications that provides the best online consumer experience. Implement online tools such as catalogs, newsletters or company wide communication.

• Work with brand marketing, PR, other departments with consumer marketing initiatives and product launches to ensure cross platform alignment.
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1501 Lincoln Blvd.#1014 Venice, CA. 90291