OluKai
Date Posted: 4/21/2017

E-Commerce Business Analyst

  • Company: OluKai
  • Country:United States
  • State:California
  • Location: Irvine
  • Required Exp: 4 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

OluKai is hiring an E-Commerce Business Analyst!

KEY RESPONSIBILITIES:
• Utilize analytics to assess consumer behavior, make website enhancements and drive growth across three e-commerce businesses: OluKai.com Kaenon.com and melinbrand.com.

Technical:
• Serve as in-house expert on e-commerce technology trends and best practices
• Measure site performance on a daily basis and interface with web development team to report and resolve site issues
• Partner with development team to make recommendations on new site extensions, systems integration, etc
• Serve as in-house technical lead and partner with developers on the implementation of new potential e-commerce initiatives such as CRM, Email Service Provider upgrade, personalization, etc
• Interface with operations team to ensure ongoing smooth integration of e-commerce platforms with ERP software

UX
• Track, report, and analyze website analytics and customer behavior to make recommendations for website and marketing enhancements
• Focus on all aspects of the UX (such as Homepage, Checkout) to go deep into the analytics to continuously improve the customer experience
• Partner with marketing and creative team to ensure that site enhancements and design updates are in line with UX best practices
• Utilize A/B testing to consult with stakeholders, set-up tests, and report out on findings to make educated and calculated changes to the website


SEO
• Lead optimization efforts to increase natural search traffic including but not limited to link building, keyword research, optimizing new and existing website content, and rankings reports.

Analytics/Reporting:
• Create dashboards and daily/weekly/monthly reporting
• Develop analyses that lead to actionable insights that accelerate profitable growth
• Ability to comprehend, extract, and massage necessary information for ad-hoc reporting on key brand campaign initiatives and direct mail campaigns
• Ensure data quality by testing tracking on site so metrics are properly captured and reported correctly
• Provide reporting to assist e-commerce team with inventory planning and management to keep inventory levels in-line with revenue forecasting and consumer demand


Job Requirements

KNOWLEDGE AND SKILLS REQUIRED:
• Honest, humble, loyal and full of integrity
• Footwear, eyewear or experience at a premium lifestyle brand preferred
• Understanding of ocean culture preferred
• Ability to take direction and work autonomously
• Ability to articulate and rationalize fresh ideas
• Ability to balance several projects at once
• A passion for consumer behavior
• Thrives on challenging assumptions with data
• Knowledge of web/digital marketing tactics (e.g. web, e-mail, SEM), data that can be derived from them
• Strong written and verbal communication skills. Ability to collaborate effectively with marketing, operations and customer service teams
• Talent for distilling insights from sometimes disparate pools of data, then effectively communicating audience-appropriate messages to various stakeholders including senior management
• Ability to partner with web developers and effectively communicate in technical terms. Knowledge of basic coding a plus
• Experience with A/B Testing
• Highly proficient in Microsoft Excel
• Experience with Google Analytics
• Experience with Magento and Shopify

EDUCATION AND EXPERIENCE REQUIRED:
• BA/BS with strong academic record, ideally in Economics, a quantitative social science, Mathematics, Statistics, Computer Science, Physics etc.
• 3-5 years of experience in a retail e-Commerce environment with a focus on digital analytics, technology, and reporting

Perks

People

Nicole Milewski

Human Resources
OluKai

VERONICA CANO

MARKETING PARTNERSHIPS MANAGER
OluKai

Vishal Jhaveri

E-Commerce Brand Consultant / Project Manager
OluKai

Azad Bayzaee

KOA (National Accounts) Service and Merchandise Representative, Chicago
OluKai
Date Posted: 4/21/2017

E-Commerce Business Analyst

  • Company: OluKai
  • Country:United States
  • State:California
  • Location:Irvine
  • Required Exp:4 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

OluKai is hiring an E-Commerce Business Analyst!

KEY RESPONSIBILITIES:
• Utilize analytics to assess consumer behavior, make website enhancements and drive growth across three e-commerce businesses: OluKai.com Kaenon.com and melinbrand.com.

Technical:
• Serve as in-house expert on e-commerce technology trends and best practices
• Measure site performance on a daily basis and interface with web development team to report and resolve site issues
• Partner with development team to make recommendations on new site extensions, systems integration, etc
• Serve as in-house technical lead and partner with developers on the implementation of new potential e-commerce initiatives such as CRM, Email Service Provider upgrade, personalization, etc
• Interface with operations team to ensure ongoing smooth integration of e-commerce platforms with ERP software

UX
• Track, report, and analyze website analytics and customer behavior to make recommendations for website and marketing enhancements
• Focus on all aspects of the UX (such as Homepage, Checkout) to go deep into the analytics to continuously improve the customer experience
• Partner with marketing and creative team to ensure that site enhancements and design updates are in line with UX best practices
• Utilize A/B testing to consult with stakeholders, set-up tests, and report out on findings to make educated and calculated changes to the website


SEO
• Lead optimization efforts to increase natural search traffic including but not limited to link building, keyword research, optimizing new and existing website content, and rankings reports.

Analytics/Reporting:
• Create dashboards and daily/weekly/monthly reporting
• Develop analyses that lead to actionable insights that accelerate profitable growth
• Ability to comprehend, extract, and massage necessary information for ad-hoc reporting on key brand campaign initiatives and direct mail campaigns
• Ensure data quality by testing tracking on site so metrics are properly captured and reported correctly
• Provide reporting to assist e-commerce team with inventory planning and management to keep inventory levels in-line with revenue forecasting and consumer demand


Job Requirements

KNOWLEDGE AND SKILLS REQUIRED:
• Honest, humble, loyal and full of integrity
• Footwear, eyewear or experience at a premium lifestyle brand preferred
• Understanding of ocean culture preferred
• Ability to take direction and work autonomously
• Ability to articulate and rationalize fresh ideas
• Ability to balance several projects at once
• A passion for consumer behavior
• Thrives on challenging assumptions with data
• Knowledge of web/digital marketing tactics (e.g. web, e-mail, SEM), data that can be derived from them
• Strong written and verbal communication skills. Ability to collaborate effectively with marketing, operations and customer service teams
• Talent for distilling insights from sometimes disparate pools of data, then effectively communicating audience-appropriate messages to various stakeholders including senior management
• Ability to partner with web developers and effectively communicate in technical terms. Knowledge of basic coding a plus
• Experience with A/B Testing
• Highly proficient in Microsoft Excel
• Experience with Google Analytics
• Experience with Magento and Shopify

EDUCATION AND EXPERIENCE REQUIRED:
• BA/BS with strong academic record, ideally in Economics, a quantitative social science, Mathematics, Statistics, Computer Science, Physics etc.
• 3-5 years of experience in a retail e-Commerce environment with a focus on digital analytics, technology, and reporting

Perks

Date Posted: 4/21/2017

E-Commerce Business Analyst

  • Company: OluKai
  • Country:United States
  • State:California
  • Location:Irvine
  • Required Exp:4 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available