OluKai:
E-Commerce Business Analyst Job in Irvine, CA
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Irvine, CA
Full-time | Ecommerce, Finance, Information Technology, Operations, Web - Design, Web - Development
About the job
OluKai is hiring an E-Commerce Business Analyst!
KEY RESPONSIBILITIES:
• Utilize analytics to assess consumer behavior, make website enhancements and drive growth across three e-commerce businesses: OluKai.com Kaenon.com and melinbrand.com.
Technical:
• Serve as in-house expert on e-commerce technology trends and best practices
• Measure site performance on a daily basis and interface with web development team to report and resolve site issues
• Partner with development team to make recommendations on new site extensions, systems integration, etc
• Serve as in-house technical lead and partner with developers on the implementation of new potential e-commerce initiatives such as CRM, Email Service Provider upgrade, personalization, etc
• Interface with operations team to ensure ongoing smooth integration of e-commerce platforms with ERP software
UX
• Track, report, and analyze website analytics and customer behavior to make recommendations for website and marketing enhancements
• Focus on all aspects of the UX (such as Homepage, Checkout) to go deep into the analytics to continuously improve the customer experience
• Partner with marketing and creative team to ensure that site enhancements and design updates are in line with UX best practices
• Utilize A/B testing to consult with stakeholders, set-up tests, and report out on findings to make educated and calculated changes to the website
SEO
• Lead optimization efforts to increase natural search traffic including but not limited to link building, keyword research, optimizing new and existing website content, and rankings reports.
Analytics/Reporting:
• Create dashboards and daily/weekly/monthly reporting
• Develop analyses that lead to actionable insights that accelerate profitable growth
• Ability to comprehend, extract, and massage necessary information for ad-hoc reporting on key brand campaign initiatives and direct mail campaigns
• Ensure data quality by testing tracking on site so metrics are properly captured and reported correctly
• Provide reporting to assist e-commerce team with inventory planning and management to keep inventory levels in-line with revenue forecasting and consumer demand
KEY RESPONSIBILITIES:
• Utilize analytics to assess consumer behavior, make website enhancements and drive growth across three e-commerce businesses: OluKai.com Kaenon.com and melinbrand.com.
Technical:
• Serve as in-house expert on e-commerce technology trends and best practices
• Measure site performance on a daily basis and interface with web development team to report and resolve site issues
• Partner with development team to make recommendations on new site extensions, systems integration, etc
• Serve as in-house technical lead and partner with developers on the implementation of new potential e-commerce initiatives such as CRM, Email Service Provider upgrade, personalization, etc
• Interface with operations team to ensure ongoing smooth integration of e-commerce platforms with ERP software
UX
• Track, report, and analyze website analytics and customer behavior to make recommendations for website and marketing enhancements
• Focus on all aspects of the UX (such as Homepage, Checkout) to go deep into the analytics to continuously improve the customer experience
• Partner with marketing and creative team to ensure that site enhancements and design updates are in line with UX best practices
• Utilize A/B testing to consult with stakeholders, set-up tests, and report out on findings to make educated and calculated changes to the website
SEO
• Lead optimization efforts to increase natural search traffic including but not limited to link building, keyword research, optimizing new and existing website content, and rankings reports.
Analytics/Reporting:
• Create dashboards and daily/weekly/monthly reporting
• Develop analyses that lead to actionable insights that accelerate profitable growth
• Ability to comprehend, extract, and massage necessary information for ad-hoc reporting on key brand campaign initiatives and direct mail campaigns
• Ensure data quality by testing tracking on site so metrics are properly captured and reported correctly
• Provide reporting to assist e-commerce team with inventory planning and management to keep inventory levels in-line with revenue forecasting and consumer demand