OluKai
Date Posted: 5/19/2017

Ecommerce Director

  • Company: OluKai
  • Country:United States
  • State:California
  • Location: Irivine, CA
  • Required Exp: 7 year(s)
  • Job Type: Full-Time
  • Salary Range: Not Available
Job Description

OluKai is in search of an Ecommerce Director to join the team in Irvine, CA.

At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy.

We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.

Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture, and have a passion for providing premium products and service to our customers.
OluKai is looking for an Ecommerce Director for its Marketing Department located in Irvine, CA. The position will lead all Ecommerce business for OluKai and all affiliate brands including Kaenon.com and melinbrand.com.

RESPONSIBILITIES // include but are not limited to:
• As the Ecommerce Director, you will be responsible for driving ecommerce and online marketing for OluKai and our affiliate brand as well as successfully managing an internal staff and best-of-class 3rd party vendors.

• Full ecommerce P&L responsibilities including revenue plan, gross profit and net income target responsibilities that align with company objectives. Manage expense budgets to maintain efficient investments in marketing tactics.

• Set key performance indicators for business performance, website performance as well as audience growth across all brands. Oversee scoreboard and reporting on KPI metrics to create and present performance reports, outlining revenue, consumer audience and website analytics for internal management teams. Make performance based decisions and recommendations to further improve ecommerce business.

• Oversee website performance improvement process with a mobile first approach. Identify technology updates that continue to optimize performance. Manage conversion rate optimization efforts. Maintain KPIs for website performance such as site speed and cart abandonment.

• Manage CRM efforts to maximize the lifetime value of existing customers as well as continue to acquire new customers. Create and manage customer cohorts and manage the direct marketing events for each, including implementation of personalization techniques.


• Collaborate with Product, Marketing, Planning teams to identify seasonal campaign pushes. Collaborate with Planning team to manage inventory allocation per season according to revenue forecasting and seasonal campaigns.

• Direct daily website merchandising, conversion rate optimization and traffic drivers such as SEO.

• Maintain online content calendar. Implement strategic content updates to branded website pages, maintain seasonal product merchandising, journal entries and general company information. Ensure website messaging is aligned with social media channels.

• Create and implement campaigns to grow our online audience, website traffic and social media followers.

• Create and deploy channel based direct to consumer marketing tactics including but not limited to search/SEO, email, social media, and online advertising to support seasonal campaigns.

• Facilitate content creation and deployment through brand ambassadors, writers, photographers and other content sources.

• Be the interface between offline and online asset management to ensure accurate file management and usage is current with intellectual property licenses.

• Conduct ongoing 360-degree audits of the direct to consumer experience, ensuring a real-time feedback with consumers as well as improving every touch point from website through purchase through delivery is excellent.

• Research and implement new technologies and applications that provides the best online consumer experience. Implement online tools such as catalogs, newsletters or companywide communication.

• Work with brand marketing, PR, other departments with consumer marketing initiatives and product launches to ensure cross platform alignment.

Job Requirements

KNOWLEDGE, SKILLS & ABILITIES REQUIRED //
• Mobile first mindset with demonstrated experience in leading mobile ecommerce websites
• Strong understanding of ecommerce marketing, direct-to-consumer business, website analytics
• Ability project manage website design and programming initiatives, strong understanding of website programming and development creative process
• Experience with direct-mail catalogs
• Experience creating, executing and evaluating online marketing campaigns including email, search/SEO, advertising, social media
• Experience with online media buying and campaign analysis
• Proficient in HTML, CCS, Adobe suite with ability to perform basic website programming
• Process oriented and passion for details, finishing projects with a deadline
• Ability to handle multiple projects at once
• Ability to work independently, handle self driven projects efficiently
• Highly organized
• Clear and concise communication skills
• Strong skill using Microsoft Office suite (MS Word, Excel, PowerPoint, and Entourage)
• Strong knowledge in handling digital image files
• Strong understanding of new technologies and how they can be applied to marketing
• Creative and innovative
• Honest, humble, loyal and full of integrity
• Ability to take direction and work autonomously
• Ability to meet deadlines
• Love and knowledge of the ocean lifestyle

REQUIREMENTS // for the position:
• 6-8 years or more experience in direct-to-consumer online marketing, including direct management of ecommerce teams.
• Strong analytic and project management skills. Ability to drive reporting and decision making within direct reports as well as other departments.
• Time management, fixing priorities, organizing skills, attentiveness, accuracy in performance.
• Effective presentation of information and strong verbal and written communication skills
• Prefer strong knowledge of footwear market, including knowledge of competitors, type of consumers and retailers.
• Ability to establish good relations with all levels of employees.
• Bachelor's degree in business administration, economics, information technology or marketing.
• Diploma from an accredited university.

TO APPLY //
If interested, please submit your resume via the link provided and be sure to let us know industry resource Malakye, hooked you up!

Thanks for taking the time to consider a career with OluKai!

No headhunters or recruiters, please. OluKai is an equal opportunity employer.

Perks

People

Nicole Milewski

Human Resources
OluKai

VERONICA CANO

MARKETING PARTNERSHIPS MANAGER
OluKai

Vishal Jhaveri

E-Commerce Brand Consultant / Project Manager
OluKai

Azad Bayzaee

KOA (National Accounts) Service and Merchandise Representative, Chicago
OluKai
Date Posted: 5/19/2017

Ecommerce Director

  • Company: OluKai
  • Country:United States
  • State:California
  • Location:Irivine, CA
  • Required Exp:7 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available
Job Description

OluKai is in search of an Ecommerce Director to join the team in Irvine, CA.

At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy.

We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.

Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture, and have a passion for providing premium products and service to our customers.
OluKai is looking for an Ecommerce Director for its Marketing Department located in Irvine, CA. The position will lead all Ecommerce business for OluKai and all affiliate brands including Kaenon.com and melinbrand.com.

RESPONSIBILITIES // include but are not limited to:
• As the Ecommerce Director, you will be responsible for driving ecommerce and online marketing for OluKai and our affiliate brand as well as successfully managing an internal staff and best-of-class 3rd party vendors.

• Full ecommerce P&L responsibilities including revenue plan, gross profit and net income target responsibilities that align with company objectives. Manage expense budgets to maintain efficient investments in marketing tactics.

• Set key performance indicators for business performance, website performance as well as audience growth across all brands. Oversee scoreboard and reporting on KPI metrics to create and present performance reports, outlining revenue, consumer audience and website analytics for internal management teams. Make performance based decisions and recommendations to further improve ecommerce business.

• Oversee website performance improvement process with a mobile first approach. Identify technology updates that continue to optimize performance. Manage conversion rate optimization efforts. Maintain KPIs for website performance such as site speed and cart abandonment.

• Manage CRM efforts to maximize the lifetime value of existing customers as well as continue to acquire new customers. Create and manage customer cohorts and manage the direct marketing events for each, including implementation of personalization techniques.


• Collaborate with Product, Marketing, Planning teams to identify seasonal campaign pushes. Collaborate with Planning team to manage inventory allocation per season according to revenue forecasting and seasonal campaigns.

• Direct daily website merchandising, conversion rate optimization and traffic drivers such as SEO.

• Maintain online content calendar. Implement strategic content updates to branded website pages, maintain seasonal product merchandising, journal entries and general company information. Ensure website messaging is aligned with social media channels.

• Create and implement campaigns to grow our online audience, website traffic and social media followers.

• Create and deploy channel based direct to consumer marketing tactics including but not limited to search/SEO, email, social media, and online advertising to support seasonal campaigns.

• Facilitate content creation and deployment through brand ambassadors, writers, photographers and other content sources.

• Be the interface between offline and online asset management to ensure accurate file management and usage is current with intellectual property licenses.

• Conduct ongoing 360-degree audits of the direct to consumer experience, ensuring a real-time feedback with consumers as well as improving every touch point from website through purchase through delivery is excellent.

• Research and implement new technologies and applications that provides the best online consumer experience. Implement online tools such as catalogs, newsletters or companywide communication.

• Work with brand marketing, PR, other departments with consumer marketing initiatives and product launches to ensure cross platform alignment.

Job Requirements

KNOWLEDGE, SKILLS & ABILITIES REQUIRED //
• Mobile first mindset with demonstrated experience in leading mobile ecommerce websites
• Strong understanding of ecommerce marketing, direct-to-consumer business, website analytics
• Ability project manage website design and programming initiatives, strong understanding of website programming and development creative process
• Experience with direct-mail catalogs
• Experience creating, executing and evaluating online marketing campaigns including email, search/SEO, advertising, social media
• Experience with online media buying and campaign analysis
• Proficient in HTML, CCS, Adobe suite with ability to perform basic website programming
• Process oriented and passion for details, finishing projects with a deadline
• Ability to handle multiple projects at once
• Ability to work independently, handle self driven projects efficiently
• Highly organized
• Clear and concise communication skills
• Strong skill using Microsoft Office suite (MS Word, Excel, PowerPoint, and Entourage)
• Strong knowledge in handling digital image files
• Strong understanding of new technologies and how they can be applied to marketing
• Creative and innovative
• Honest, humble, loyal and full of integrity
• Ability to take direction and work autonomously
• Ability to meet deadlines
• Love and knowledge of the ocean lifestyle

REQUIREMENTS // for the position:
• 6-8 years or more experience in direct-to-consumer online marketing, including direct management of ecommerce teams.
• Strong analytic and project management skills. Ability to drive reporting and decision making within direct reports as well as other departments.
• Time management, fixing priorities, organizing skills, attentiveness, accuracy in performance.
• Effective presentation of information and strong verbal and written communication skills
• Prefer strong knowledge of footwear market, including knowledge of competitors, type of consumers and retailers.
• Ability to establish good relations with all levels of employees.
• Bachelor's degree in business administration, economics, information technology or marketing.
• Diploma from an accredited university.

TO APPLY //
If interested, please submit your resume via the link provided and be sure to let us know industry resource Malakye, hooked you up!

Thanks for taking the time to consider a career with OluKai!

No headhunters or recruiters, please. OluKai is an equal opportunity employer.

Perks

Date Posted: 5/19/2017

Ecommerce Director

  • Company: OluKai
  • Country:United States
  • State:California
  • Location:Irivine, CA
  • Required Exp:7 year(s)
  • Job Type:Full-Time
  • Salary Range: Not Available