OluKai:
Marketing Director Job in Irvine, CA , CA
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Irvine, CA , CA
Full-time | Ecommerce, Management - Brand, Management - Executive, Marketing, Marketing - Social Media
About the job
OluKai is looking for a Marketing Director for its Marketing Department located in Irvine, CA.
ABOUT OLUKAI //
At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy.
We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life. Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture, and have a passion for providing premium products and service to our customers.
POSITION SUMMARY //
Develop and execute brand and marketing strategies, programs and tactics that build brand equity and maximize market opportunities that drive the financial goals of the company.
PRIMARY RESPONSIBILITIES //
• Develop and execute brand and marketing strategies, programs and tactics that leverage the authentic brand story, premium product position to create consumer demand.
• Drive the creation of the seasonal marketing plans, bringing together creative and marketing teams to align objectives and manage the execution across function.
• Create and execute seasonal campaigns, media partnerships and visual merchandising programs to succinctly communicate the brand message. Report on key performance metrics.
• Collaborate with Creative team on execution of photoshoots, video production and other branded content creation. Ensure brand content is deployed strategically throughout the marketing mix. Report on key performance metrics.
• Collaborate with Ecommerce Director to ensure digital campaigns and website content are aligned with overall brand direction.
• Collaborate with Ecommerce Director to execute seasonal direct mail catalogs. Report on key performance metrics.
• Manage seasonal consumer events, sponsorships and promotions initiatives.
• Collaborate with Sales team and Product team to drive seasonal go to market initiatives and product launches.
• Create and present quarterly reports on progress of key initiatives citing performance metrics.
• Conduct market analysis and research to support consumer insights initiatives.
• Maintain marketing calendar and department performance scoreboard
• Develop and manage the annual marketing budget.
• Manage and mentor employees, foster personal and professional growth.
ABOUT OLUKAI //
At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy.
We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life. Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture, and have a passion for providing premium products and service to our customers.
POSITION SUMMARY //
Develop and execute brand and marketing strategies, programs and tactics that build brand equity and maximize market opportunities that drive the financial goals of the company.
PRIMARY RESPONSIBILITIES //
• Develop and execute brand and marketing strategies, programs and tactics that leverage the authentic brand story, premium product position to create consumer demand.
• Drive the creation of the seasonal marketing plans, bringing together creative and marketing teams to align objectives and manage the execution across function.
• Create and execute seasonal campaigns, media partnerships and visual merchandising programs to succinctly communicate the brand message. Report on key performance metrics.
• Collaborate with Creative team on execution of photoshoots, video production and other branded content creation. Ensure brand content is deployed strategically throughout the marketing mix. Report on key performance metrics.
• Collaborate with Ecommerce Director to ensure digital campaigns and website content are aligned with overall brand direction.
• Collaborate with Ecommerce Director to execute seasonal direct mail catalogs. Report on key performance metrics.
• Manage seasonal consumer events, sponsorships and promotions initiatives.
• Collaborate with Sales team and Product team to drive seasonal go to market initiatives and product launches.
• Create and present quarterly reports on progress of key initiatives citing performance metrics.
• Conduct market analysis and research to support consumer insights initiatives.
• Maintain marketing calendar and department performance scoreboard
• Develop and manage the annual marketing budget.
• Manage and mentor employees, foster personal and professional growth.