OluKai:
Ecommerce Growth Manager Job in Irvine, CA, CA
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Irvine, CA, CA
Full-time | Design - Graphic, Ecommerce, Management - Brand, Marketing, Marketing - Social Media, Production - Print & Web
About the job
We are currently seeking an experienced email marketer and CRM specialist to oversee retention marketing for our growing ecommerce business. In short, you’ll rigorously and continuously analyze our guest experience, then develop and implement customer-lifecycle strategies across a variety of audience segments and communication channels (email, direct mail, package inserts, etc)—all to maximize repeat purchase rate, lifetime value, and satisfaction of our guests.
This is a critical role for us with broad responsibility. We’re looking for someone who think mobile-first and is highly analytical—you’re a whiz in Excel, comfortable with CRM platforms, and can build compelling business cases with your findings; you have both an eye for design and a knack for crafting catchy subject lines; you’re driven by performance, progress, and achievement against big goals; you care deeply about the customer journey and experience; and you’re uniquely motivated by getting OluKai’s Hawaiian-inspired brand into more homes.
Responsibilities
Analyze our entire guest experience, identifying key touch points where we can optimize activation and retention for our ecommerce business
Develop, implement and optimize customer lifecycle strategies that maximize repeat purchase rate and lifetime value
Build automated email programs for various segments, then oversee A/B testing of subject lines, content, CTAs, and email cadence within each defined group. (While this role isn’t responsible for writing copy or designing emails, you’ll work closely with our creative team to make sure all assets align with our strategy)
Test and scale retention strategies beyond email, through on-site engagement features/optimizations and additional communication channels like direct mail, packaging and inserts, SMS, etc.
Be obsessive over gathering consumer feedback, improving customer service and analyzing social comments to create magical touchpoints and experiences that grow brand loyalty and engage customers throughout their relationship with OluKai.
Track and report on the effectiveness of campaigns and our segmentation strategies; set and monitor all of our retention KPIs
Research, vet, and implement CRM solutions/tools to drive future innovation across both our ecommerce and retail channels
This is a critical role for us with broad responsibility. We’re looking for someone who think mobile-first and is highly analytical—you’re a whiz in Excel, comfortable with CRM platforms, and can build compelling business cases with your findings; you have both an eye for design and a knack for crafting catchy subject lines; you’re driven by performance, progress, and achievement against big goals; you care deeply about the customer journey and experience; and you’re uniquely motivated by getting OluKai’s Hawaiian-inspired brand into more homes.
Responsibilities
Analyze our entire guest experience, identifying key touch points where we can optimize activation and retention for our ecommerce business
Develop, implement and optimize customer lifecycle strategies that maximize repeat purchase rate and lifetime value
Build automated email programs for various segments, then oversee A/B testing of subject lines, content, CTAs, and email cadence within each defined group. (While this role isn’t responsible for writing copy or designing emails, you’ll work closely with our creative team to make sure all assets align with our strategy)
Test and scale retention strategies beyond email, through on-site engagement features/optimizations and additional communication channels like direct mail, packaging and inserts, SMS, etc.
Be obsessive over gathering consumer feedback, improving customer service and analyzing social comments to create magical touchpoints and experiences that grow brand loyalty and engage customers throughout their relationship with OluKai.
Track and report on the effectiveness of campaigns and our segmentation strategies; set and monitor all of our retention KPIs
Research, vet, and implement CRM solutions/tools to drive future innovation across both our ecommerce and retail channels