Marketing Manager - Outdoor

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 5 days ago

Position SummaryThe US Marketing Manager strategizes and implements all marketing communication consistent with brand image.Essential Job Duties • Build creative and promotional programs to maximize brand exposure and sales in the US market. • Identify the key communication channels (print, web, social, influencers, etc.) and deploy all marketing collateral and assets to best reach the consumer. • Manage people and budget to meet deadlines and brand goals. • Build product launch strategies and manage product story creation. • Organize and implement all aspects of trade and consumer events including trade shows, on-snow demos, magazine tests/reviews, trade, retailer events, movie sponsorships, and athlete appearances. • Create and deploy all regional marketing collateral, POP, advertising materials, and other promotional tools needed to successfully drive sales. • Develop and manage web/online strategy with brand director, including site launches, maintenance, online campaigns, etc. • Strategize and coordinate annual marketing/promo calendar (including media buy, product launch, online and all related campaigns) • Order and manage all product necessary for trade shows, promotions, public relations, and events • Identify and fulfill all retail marketing and promotional requests • Manage public relations efforts, including but not limited to: press releases, product tests, product reviews, editor relations, product pitches. • Manage consumer research efforts and communicate consumer segment information. Qualifications • College Degree in marketing, business, or similar • 5 Years Minimum experience in outdoor or action sports industry • Retail and business experience desired • Excellent work ethic and enthusiasm • Great leadership skills and team player • Ability to organize multiple tasks and manage projects • Self-directed and motivated • Proficient computer skills in Microsoft Outlook, Word, Excel, and Adobe products • Excellent interpersonal and presentation skills • Active outdoor sports enthusiast