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Seattle, WA

Full-time | Marketing

About the job

The US Marketing Manager strategizes and implements all marketing communication consistent with brand image.Responsibilities: ! Build creative and promotional programs to maximize brand exposure and sales in the US market. ! Identify the key communication channels (print, web, social, influencers, etc.) and deploy all marketing collateral and assets to best reach the consumer. ! Manage people and budget to meet deadlines and brand goals. ! Build product launch strategies and manage product story creation. ! Organize and implement all aspects of trade and consumer events including trade shows, on-snow demos, magazine tests/reviews, trade, retailer events, movie sponsorships, and athlete appearances. ! Create and deploy all regional marketing collateral, POP, advertising materials, and other promotional tools needed to successfully drive sales. ! Develop and manage web/online strategy with brand director, including site launches, maintenance, online campaigns, etc. ! Strategize and coordinate annual marketing/promo calendar (including media buy, product launch, online and all related campaigns) ! Order and manage all product necessary for trade shows, promotions, public relations, and events ! Identify and fulfill all retail marketing and promotional requests ! Manage public relations efforts, including but not limited to: press releases, product tests, product reviews, editor relations, product pitches. ! Manage consumer research efforts and communicate consumer segment information.Required Skills ! College Degree in marketing, business, or similar ! 5 Years Minimum experience in ski, outdoor or action sports industry ! Retail and business experience desired ! Excellent work ethic and enthusiasm ! Great leadership skills and team player ! Ability to organize multiple tasks and manage projects ! Self-directed and motivated ! Proficient computer skills in Microsoft Outlook, Word, Excel, and Adobe products ! Excellent interpersonal and presentation skills ! Active ski enthusiast
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