The US Marketing Manager strategizes and implements all marketing communication consistent with brand image.Responsibilities:
⏵ Build creative and promotional programs to maximize brand exposure and sales in the US market.
⏵ Identify the key communication channels (print, web, social, influencers, etc.) and deploy all marketing collateral and assets to best reach the consumer.
⏵ Manage people and budget to meet deadlines and brand goals.
⏵ Build product launch strategies and manage product story creation.
⏵ Organize and implement all aspects of trade and consumer events including trade shows, on-snow demos, magazine tests/reviews, trade, retailer events, movie sponsorships, and athlete appearances.
⏵ Create and deploy all regional marketing collateral, POP, advertising materials, and other promotional tools needed to successfully drive sales.
⏵ Develop and manage web/online strategy with brand director, including site launches, maintenance, online campaigns, etc.
⏵ Strategize and coordinate annual marketing/promo calendar (including media buy, product launch, online and all related campaigns)
⏵ Order and manage all product necessary for trade shows, promotions, public relations, and events
⏵ Identify and fulfill all retail marketing and promotional requests
⏵ Manage public relations efforts, including but not limited to: press releases, product tests, product reviews, editor relations, product pitches.
⏵ Manage consumer research efforts and communicate consumer segment information.Required Skills
⏵ College Degree in marketing, business, or similar
⏵ 5 Years Minimum experience in ski, outdoor or action sports industry
⏵ Retail and business experience desired
⏵ Excellent work ethic and enthusiasm
⏵ Great leadership skills and team player
⏵ Ability to organize multiple tasks and manage projects
⏵ Self-directed and motivated
⏵ Proficient computer skills in Microsoft Outlook, Word, Excel, and Adobe products
⏵ Excellent interpersonal and presentation skills
⏵ Active ski enthusiast