Marketing Specialist

Boulder Colorado
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 3 days ago

⏵ Maintain and update website content
⏵ Assist with campaign logistics for direct mail, client communication, and email as needed
⏵ Propose and implement evolving social media strategies
⏵ Maintain social media channels (company Blog, Facebook, YouTube, Twitter, Instagram, Linked In) and grow BCA social media network
⏵ Manage and enforce content generation for BCA social media channels
⏵ Manage and enforce BCA blog/forum monitoring program
⏵ Monitor and generate reports on BCA marketing results/metrics
⏵ Manage and edit BCA video and multimedia projects
⏵ Manage yearly purchase and organization of swag, point of purchase (POP) and sales materials
⏵ Manage sales and media sample ordering and coordination
⏵ Enter, ship, and track marketing orders
⏵ Monitor and order marketing product inventory
⏵ Test and restock all returned demo equipment
⏵ Coordinate media buys and direction
⏵ Manage athlete, ambassador, event, and organizational sponsorship programs
⏵ Maintain BCA photo database and video/multimedia library
⏵ Track, scan, and archive BCA publicity and editorial coverage
⏵ Produce PR, news releases, product and image management for publications, promotional partners, reps, and national accounts
⏵ Format marketing presentations (ie sales meetings, avalanche workshops, etc.)
⏵ Assist in trade shows including logistics, staffing, merchandising, and set-up/dismantlingSoftware skills required: (Macintosh-based)
⏵ Wordpress
⏵ Google Analytics
⏵ Microsoft Office: Word, Excel, PowerPoint
⏵ Constant Contact
⏵ Adobe Photoshop (preferred)Minimum Qualifications:
⏵ Two years experience in digital media/marketing
⏵ Strong command of Microsoft Word, Wordpress, Powerpoint, Excel, and Constant Contact
⏵ Experienced backcountry skier, snowboarder, or snowmobiler
⏵ Bachelor’s degree in language arts, journalism, communications, business, or humanitiesDesirable QualificationsLevel 1 avalanche trainingKey skills and attributes
⏵ Work well with various personalities & multiple vendors
⏵ Detail oriented
⏵ Organized
⏵ Work with a sense of urgency
⏵ Good written and oral communication skills
⏵ Ability to learn new social media applications and strategies
⏵ Thorough followup skills, ability to “close” projects