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Boulder, WA

Full-time | Marketing

About the job

ResponsibilitiesMarketing ! Maintain and update website content ! Assist with campaign logistics for direct mail, client communication, and email as needed ! Propose and implement evolving social media strategies ! Maintain social media channels (company Blog, Facebook, YouTube, Twitter, Instagram, Linked In) and grow BCA social media network ! Manage and enforce content generation for BCA social media channels ! Manage and enforce BCA blog/forum monitoring program ! Monitor and generate reports on BCA marketing results/metrics ! Manage and edit BCA video and multimedia projects ! Manage yearly purchase and organization of swag, point of purchase (POP) and sales materials ! Manage sales and media sample ordering and coordination ! Enter, ship, and track marketing orders ! Monitor and order marketing product inventory ! Test and restock all returned demo equipment ! Coordinate media buys and direction ! Manage athlete, ambassador, event, and organizational sponsorship programs ! Maintain BCA photo database and video/multimedia library ! Track, scan, and archive BCA publicity and editorial coverage ! Produce PR, news releases, product and image management for publications, promotional partners, reps, and national accounts ! Format marketing presentations (ie sales meetings, avalanche workshops, etc.) ! Assist in trade shows including logistics, staffing, merchandising, and set-up/dismantlingSoftware skills required: (Macintosh-based) ! Wordpress ! Google Analytics ! Microsoft Office: Word, Excel, PowerPoint ! HTML ! Constant Contact ! Adobe Photoshop (preferred)Minimum Qualifications: ! Two years experience in digital media/marketing ! Strong command of Microsoft Word, Wordpress, Powerpoint, Excel, and Constant Contact ! Experienced backcountry skier, snowboarder, or snowmobiler ! Bachelor’s degree in language arts, journalism, communications, business, or humanitiesDesirable QualificationsLevel 1 avalanche trainingKey skills and attributes ! Work well with various personalities & multiple vendors ! Detail oriented ! Organized ! Work with a sense of urgency ! Good written and oral communication skills ! Ability to learn new social media applications and strategies ! Thorough followup skills, ability to “close” projects
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1501 Lincoln Blvd.#1014 Venice, CA. 90291