Marketing Specialist

Eugene Oregon
Required Experience: 1 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted yesterday

Rooted in the Pacific Northwest and founded in 1999, Tactics is an independent skate/snow specialty retailer operating online at Tactics.com and with stores in Bend, Eugene, and Portland, Oregon.

Based in our Eugene office, the Marketing specialist will be responsible for a variety of marketing projects to support digital, traditional media and event priorities. You will execute marketing plans to generate Tactics brand awareness, engagement and affinity.

The ideal candidate is a highly motivated and passionate about skate and snowboarding, has experience in social media marketing, content marketing, and event marketing.

Responsibilities:
• Ensure content development and deployment across a variety of marketing channels including: social, web, blog, events, advertising, etc.
• Develop and maintain content calendar for social media, execute “real-time” content to compliment pre-planned content.
• Generate connections with consumers through dialogue while developing potential influencer relationships and partnerships.
• Support and coordinate all video projects for on-site, social media and digital platforms (such as: Instagram, YouTube) with an understanding of e-commerce content marketing.
• Develop events and activation plans to ensure Tactics has resources and partnerships secured, including social media presence when applicable.
• Travel as needed with skate/snow and marketing teams.
• Manage the Tactics YouTube account, write titles, descriptions and tags for uploaded edited video

About you:
• Have a pulse on skate/snow industry trends.
• Well organized, detailed oriented and demonstrate an ability to manage multiple projects.
• Have a desire to learn and an ability to collaborate with team members to meet goals.
• Able to multi-task under time constraints, meet deadlines and work within a fast paced environment.
• Execute strategy and monitor results, making campaign recommendations based on results and current trends.
• Stoked to drive community engagement online and instore.
Preferred Experience:
• Experience in social media planning & execution, event marketing, story-telling, and customer engagement.
• Understanding of digital marketing best practices and formats for social media
• Experience with video and photography operation and production with D-SLR cameras
• Experience with digital media software tools (e.g. Adobe Premiere Pro CC, After Effects, Final Cut Pro, Illustrator, Photoshop, etc.).
• Ability to skate or snowboard intermediate to advanced terrain
• SEO and Digital Analytics: 1 year

Required education:
• Bachelor's Degree (Preferred) in Communications, Media Studies, English, Journalism, Graphic Design or related field
Health insurance, matching retirement contributions, paid vacation, employee product discounts, located 1 hour from the Pacific ocean and the Cascade mountains, 2 blocks from WJ skatepark.