TOMS Shoes:
Director, Digital Marketing Job in Los Angeles, VT
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Los Angeles, VT
Full-time | Digital
About the job
TOMS is in Business to Improve Lives
When you wear or work with TOMS, you help fund access to mental health resources for the millions of people who need them.
TOMS is looking for a Director, Digital Marketing to play a critical leadership role over the Growth Marketing team. This person will be responsible for driving strategy and day-to-day oversight for paid media channels (social, search, ads), CRM and retention marketing, including email, SMS, push, direct mail, loyalty, promotions, and referral programs.
The position demands strong organizational skills, thoughtful planning, scheduling, critical thinking and analysis, and collaboration. Must be able to manage both individually and across the Paid and Retention marketing teams to execute within specific channels while also participating and contributing to overall Growth Marketing team efforts.
What You'll Do:
!
Own the annual paid and owned channel email, SMS, push, loyalty, direct mail, loyalty, promotions and referral marketing strategy, day-to-day management, plans, and revenue goals.
!
Lead the paid channel agencies, managing our spend strategy and guiding the paid teams with their planning.
!
Manage CRM (email, SMS, push) database and leverage customer segment insights to develop and optimize campaigns and all automated and trigger campaigns and offers, including abandonment, welcome, post-purchase, win back, and other identified campaigns.
!
Lead flawless execution of all ongoing email, SMS, push, direct mail, loyalty, and referral marketing campaigns. Track and improve program KPIs on an ongoing basis to ensure the program is meeting goals.
!
Collaborate with Marketing and Merchandising to create seasonal cross-channel paid (social, search) and owned (email, SMS, push, loyalty, direct mail) channel marketing calendars. Manage internal and external partners to execute all campaigns on time and on budget.
!
Provide weekly/monthly/quarterly executive channel and campaign summaries for paid and owned channel initiatives and programs. Make recommendations to adjust in-season plans as necessary to meet forecast goals.
What You Bring:
!
Commitment to making kindness in business a standard
!
5+ years of experience in Paid Social (FB, IG, TT), Paid Search (GG), email, CRM, and Web Analytics platforms (fashion/retail preferred)
!
3-5 years of experience with Loyalty and CRM Marketing
!
Strong verbal and written skills to communicate results, plans, and progress to peers, partners, and the executive team
!
Proven track record for managing successful email and CRM campaigns
!
Experience with vendor selection, business development, and budget management
!
Proficiency with MS Office (Excel, Word, Outlook) required
What We Give:
!
$130,000 - 160,000 annually to start, depending on experience, plus an annual bonus based on the company's performance
!
Hybrid work environment - work from home most days and come into the office when you need to
!
A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear
!
Medical, dental, and vision insurance; 401K with company matching
!
A generous PTO policy + 12 paid annual holidays + one floating holiday
!
Half-Size Fridays: enjoy weekends starting at noon each Friday
!
4 free pairs of shoes per year (yes, free!)
!
Employee Discount on all of our products plus discounts on partnering businesses
!
Wellness classes & resources (mental health, exercise, parenting, personal finance, nutrition, etc.)
!
Anti-Racism educational opportunities, including company-wide days of learning
!
Opportunities to volunteer with Impact Partners and Community Organizations
TOMS is a proud B Corporation and a member of the Fair Labor Association.We're committed to transparent and equitable compensation, benefits, and opportunities.
EEO Statement:TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization, and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance. Our diverse backgrounds, perspectives, identities, and talents help us thrive.
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Apply Now
When you wear or work with TOMS, you help fund access to mental health resources for the millions of people who need them.
TOMS is looking for a Director, Digital Marketing to play a critical leadership role over the Growth Marketing team. This person will be responsible for driving strategy and day-to-day oversight for paid media channels (social, search, ads), CRM and retention marketing, including email, SMS, push, direct mail, loyalty, promotions, and referral programs.
The position demands strong organizational skills, thoughtful planning, scheduling, critical thinking and analysis, and collaboration. Must be able to manage both individually and across the Paid and Retention marketing teams to execute within specific channels while also participating and contributing to overall Growth Marketing team efforts.
What You'll Do:
!
Own the annual paid and owned channel email, SMS, push, loyalty, direct mail, loyalty, promotions and referral marketing strategy, day-to-day management, plans, and revenue goals.
!
Lead the paid channel agencies, managing our spend strategy and guiding the paid teams with their planning.
!
Manage CRM (email, SMS, push) database and leverage customer segment insights to develop and optimize campaigns and all automated and trigger campaigns and offers, including abandonment, welcome, post-purchase, win back, and other identified campaigns.
!
Lead flawless execution of all ongoing email, SMS, push, direct mail, loyalty, and referral marketing campaigns. Track and improve program KPIs on an ongoing basis to ensure the program is meeting goals.
!
Collaborate with Marketing and Merchandising to create seasonal cross-channel paid (social, search) and owned (email, SMS, push, loyalty, direct mail) channel marketing calendars. Manage internal and external partners to execute all campaigns on time and on budget.
!
Provide weekly/monthly/quarterly executive channel and campaign summaries for paid and owned channel initiatives and programs. Make recommendations to adjust in-season plans as necessary to meet forecast goals.
What You Bring:
!
Commitment to making kindness in business a standard
!
5+ years of experience in Paid Social (FB, IG, TT), Paid Search (GG), email, CRM, and Web Analytics platforms (fashion/retail preferred)
!
3-5 years of experience with Loyalty and CRM Marketing
!
Strong verbal and written skills to communicate results, plans, and progress to peers, partners, and the executive team
!
Proven track record for managing successful email and CRM campaigns
!
Experience with vendor selection, business development, and budget management
!
Proficiency with MS Office (Excel, Word, Outlook) required
What We Give:
!
$130,000 - 160,000 annually to start, depending on experience, plus an annual bonus based on the company's performance
!
Hybrid work environment - work from home most days and come into the office when you need to
!
A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear
!
Medical, dental, and vision insurance; 401K with company matching
!
A generous PTO policy + 12 paid annual holidays + one floating holiday
!
Half-Size Fridays: enjoy weekends starting at noon each Friday
!
4 free pairs of shoes per year (yes, free!)
!
Employee Discount on all of our products plus discounts on partnering businesses
!
Wellness classes & resources (mental health, exercise, parenting, personal finance, nutrition, etc.)
!
Anti-Racism educational opportunities, including company-wide days of learning
!
Opportunities to volunteer with Impact Partners and Community Organizations
TOMS is a proud B Corporation and a member of the Fair Labor Association.We're committed to transparent and equitable compensation, benefits, and opportunities.
EEO Statement:TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization, and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance. Our diverse backgrounds, perspectives, identities, and talents help us thrive.
! Back Share !
!
!
!
!
Apply Now