Email Marketing Specialist - HTML

TOMS Shoes

Multiple Locations


0 year(s)
Full-Time
N/A


Job Description
Job Summary
At TOMS, we take our mission of Using Business to Improve Lives seriously, and we hope you will, too!
TOMS is looking for an HTML-savvyEmail Marketing Specialistto join our Digital Marketing team. This hands-on role will have a direct impact on TOMS' eCommerce Business while working with the Retention Marketing team. This position leads all HTML coding, testing, and scheduling for weekly email marketing messages. The Email Marketing Specialist designs and builds email messages and coordinates content in partnership with internal teams. This role owns A/B testing strategies including segmentation, subject lines, and send times. In this role, you'llthrive in collaborative, cross-functional environments, as this role will work daily with our Web Merchandising and Creative teams.
This role will also be responsible for building all eCommerce promotions in Salesforce Commerce Cloud, and helping with loyalty direct mail and SMS operations. The right candidate for this role thrives in a nimble, creative environment and can meet fluctuating deadlines as part of a busy direct-to-consumer business.

Essential Responsibilities
50% of time will go towardsHTML coding, designing, and testing all marketing emails
Manage email file production, including image slicing, uploading to the server, and working with Digital Asset Management to maintain creative files
Collaborate with Merchandising teams to ensure excellence across campaigns
Build, manage, organize, QA, and troubleshooteCommerce discount promotions
Assist with daily loyalty, direct mail, affiliate, and SMS operations and support with reporting as needed
Work to stay abreast of industry best practices as they relate to brand audiences

Requirements and Qualifications
3-5 years of expertisein HTML coding for email (including for mobile devices)
Adobe Dreamweaver experience preferred
Experience with design programs (Sketch or Photoshop preferred)
Exceptional organizational and communication skills
Ability to multi-task in a fast-paced environment and display exceptional follow-through and initiative
Proficient in MS Office (Excel, Word, Outlook)

Education and Experience
3+ years of experience with email marketing in a professional setting(fashion/retail preferred)
Experience with Salesforce Commerce Cloudpreferred
Experience with email platforms (Cordialpreferred)

TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance. Our diverse backgrounds, perspectives, identities, and talents help us thrive.

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