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North Charleston, SC, CA

Full-time

About the job

Product Line Specialist -
Fresh Water Fishing Rods & Reels
Fish Division
Shimano North America Fish, Inc. is a global company offering the world’s sporting community with top labels and brands including Shimano, Pearl Izumi, G. Loomis, Power Pro and Innovative Textiles, Inc. (ITI).  We are seeking a Product Line Specialist – Fresh Water Fishing Rods & Reels to join our North Charleston, SC team !
We are proud of our staff; diverse in talent, interests and backgrounds. Job seekers can find unique, one of a kind job opportunities in our fishing and cycling divisions, including national and regional sales, marketing, retail services and distribution. We offer an exceptional array of employee benefits and we are proud of a workforce that takes advantage of the health and wellness benefits we offer. Those that seek opportunities with employers that focus on reducing negative impacts on the environment need look no further than SHIMANO NORTH AMERICA . Our company is an ISO14001 certified business where environmental compliance and continual improvements are part of our business philosophy and operations.  If you feel you can bring talent, innovation and enthusiasm to our workforce then please consider the opportunities we have available.
Job Summary:
The Product Line Specialist (PLS) - is responsible managing both fishing rod and reel products throughout the products lifecycle.
Primary responsibilities include ongoing market research into current and potential future product trends, changing product requirements, measuring product successes and evaluating competitor developments.
It is a requirement for this position to complete a two (2) year assignment at Shimano’s global headquarters in Sakai, Japan.   This position will report; to the Senior Manager of the Product Planning Team.
Job Level:
Entry to Mid-Level
Essential Duties/Responsibilities:
Phase 1 Requirement:
Develop an understanding of the North American fishing tackle market.
Fisheries
Develop knowledge of the size and share of the market of each major fishery which includes:
Bass
Other Freshwater species
General use
Within each major fishery, determine the most influential sub-markets along with size and share. Gain the following knowledge of product ranges for each major fishery:
Key products
Size and share of
EX: Low profile baitcast reel, round baitcast reel


Size and share by price
Size and share by competitor
Determine past and present “trends” in each major fishery and how each fishery transitioned over the last 5 years.
Competitive Landscape
Continuously obtain an understanding of the competitive landscape. Conduct competitive assessments.
Develop core competencies in competitors’ product performance.   Gain thorough knowledge of products by learning what are they good at and why.
Determine their market approach/strategy.
Research markets they do/do not touch
Understand key market strengths/weaknesses
Study competitors’ history and future.
What is their reputation now?
Where does it look like they are going?
Determine market share by category
Business Operations
Learn and embody team Shimano’s Mission and Philosophies
Understand how and why we do business the way we do
Gain significant knowledge of how the fishing market operates at the trade level
Learn distribution model, customer types and ranges
Substantial study of various internal teams at Shimano American
Determine sales structure
Understand pricing/terms/commissions, etc.
Time allocation during training period
Office: 35%
Learn SMN business process and KPI
Build reports
Know SMN team/resources
Interdepartmental immersion
Retailer visits/work: 25%
First hand consumer experience/requirements
What is value at the shop?
How does retailer sell and consumer buy?
Fishing: 40%
Substantial understanding of SMN performance and competitor performance
Develop a vision for how SMN can innovate with our capabilities
Phase 2 Requirements: Overseas Assignment
Reports to Fishing Division planning senior manager
Learn total Team Shimano product planning process
Total immersion into Shimano’s design/development process
Broaden understanding of development and manufacturing
Study pre-planning, market segmentation and lifecycle management
Create product proposals
Maintain year product plans
Represent the OVS markets in planning decisions and strategy
Lead various projects as assigned
Phase 3 Requirements: Return to Shimano North America as Product Line Manager
Apply experience to review/improve the product management process
Total product line management responsibilities
Job Qualifications:

Thorough knowledge and passion for fishing and associated products.

1-3 years’ experience in market research or product line planning

Requires general business skills, industry knowledge, financial management and planning skills.

Possess a unique blend of business and technical savvy.

Demonstrate market intelligence in the fish arena to assist and guide Sales, Promotions, Service and Supply Chain in the continued growth .

Excellent verbal and written communication skills. Ability to communicate effectively with all levels of management in an organized and professional manner.  Strong presentation skills.

Ability to utilize judgment in decision making process and decisions related to job tasks

Excellent customer service skills. Must establish credibility and build positive and professional relationships with customers.

Ability to work with teams. Effectively establish and maintain working relationship with all levels within the company, internally, externally and cross culturally.

Project and time management skills. Must have the ability to prioritize and complete tasks.

Strong attention to detail.

Analytical and problem solving skills.  Significant data gathering/analysis/reporting

Must be reliable and resourceful.

Extensive travel. Must be willing to travel extensively.

Overseas assignment.

Basic understanding of the Japanese language or willingness to learn
Education:
Bachelor's degree in business, marketing, or related field/discipline or equivalent combination of education and experience as required for specific job level.
NOTE:  This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Shimano North America reserves the right to modify and change responsibilities and duties herein without notice. 
Shimano North America is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state, or local law.
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