Marketing Manager - Shimano

Charleston South Carolina
Required Experience: 5 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 2 days ago

Shimano North America Fishing, Inc. is a global company offering the world’s sporting community with top labels and brands including Shimano, Pearl Izumi, G. Loomis, Power Pro and Innovative Textiles, Inc. (ITI). We are seeking a Marketing Manager to join our North Charleston, SC team!

We are proud of our staff; diverse in talent, interests and backgrounds. Job seekers can find unique, one of a kind job opportunities in our fishing and cycling divisions, including national and regional sales, marketing, retail services and distribution. We offer an exceptional array of employee benefits and we are proud of a workforce that takes advantage of the health and wellness benefits we offer. Those that seek opportunities with employers that focus on reducing negative impacts on the environment need look no further than SHIMANO NORTH AMERICA. Our company is an ISO14001 certified business where environmental compliance and continual improvements are part of our business philosophy and operations. If you feel you can bring talent, innovation and enthusiasm to our workforce then please consider the opportunities we have available.

Job Summary:

The Marketing Manager represents Shimano’s brands and produces all dealer and consumer promotional efforts. This role communicates and engages with all members of the internal team, media and consumers. The key to success in this position is to consistently interact with the sales team, product team, media, pro staff, and various personalities while providing best in class marketing assets.

Job Level:


Essential Duties/Responsibilities:

⏵ Execute all consumer facing marketing efforts and brand messages of the Shimano brands for the U.S.

⏵ Conceptualizes and implements design solutions that meet marketing strategies from concept to completion.

⏵ Develop and manage the content map that displays existing content assets and highlights content needs by buyer segment and funnel stage.

⏵ Implement the creative development process, including brief development, reviews and production.

⏵ Effectively execute the brands’ positioning, identity and marketing messages. Collaborate with product and brand marketing teams as well as outside vendors to ensure that product positioning and messages are aligned with other products, corporate strategy and brand identity.

⏵ Reviews work performed to ensure consistency across all media channels.

⏵ Manage a rich content/editorial calendar to match marketing initiatives. Deliver new content to support demand gen campaigns including emails, landing pages, thank you pages, etc. in addition to new content assets.

⏵ Oversee all marketing additional content development including PR, press releases, catalog content and sales tools.

⏵ Assist in development of Merchandising/Fixture/POP collateral

Project Management

⏵ Effectively plan and lead projects working directly and collaboratively with cross-functional teams, internal key stakeholders and external partners.

⏵ Own and organize the Go to Market marketing campaign plans and calendars

⏵ Communicate new content initiatives and operating results throughout the organization

⏵ Interact with other Shimano offices to coordinate all marketing efforts.

⏵ Ensure content marketing efforts support SEO and keyword targeting.

⏵ Manage marketing budgets to maximize exposure while controlling budget to set goals.

⏵ Monthly Budget tracking of all marketing funds and accounts.

⏵ Oversee and record all advertising payments and invoices on a monthly basis.

⏵ Coordinate and direct dealer camps and writer events.

⏵ Constantly develop new media relations to expand our consumer reach.

⏵ Represent Shimano as the lead contact with all media, online, web, social and vendor relations.

⏵ Plan Social Media programs and content on a yearly basis for maximum exposure.

⏵ Coordinate website updates, content and consistent look with other forms of media.

⏵ Manage event selection, planning and logistics. Create event and trip reports for continual process improvement.

Data Driven Analysis

⏵ Ensure all marketing actions support sales/revenue efforts with focus on ROI.

⏵ Exercise a data-centric approach to gather user insights and use data to improve engagement

⏵ Evaluate different channels and mediums (including interactive elements, video, infographics) to determine the best opportunities to engage target audiences.

⏵ Drive effective strategies for content creation and lead generation with a focus on data and metrics-focused decision making

⏵ Ability to effectively toggle between strategic thinking and tactical execution

⏵ Conduct research to benchmark best practices, understand consumer marketing dynamics to effectively target the consumers/customers. Analyze digital and traditional marketing trends and development of marketing plans that meet strategic goals.

⏵ Manage financial resources assigned to all marketing efforts and optimize return on the marketing spend. Collaborate with leadership to prepare and monitor budget assumptions within each product category.

⏵ Support and enhance social media marketing efforts with focused content management and measure effectiveness

⏵ Analyze web metrics and dashboards with an emphasis on measuring content traffic and conversions.

Team Management

⏵ Effectively manage projects and employees to achieve maximum efficiency and results.

⏵ Leads team members to ensure effectiveness of messaging and integrity of brand to all internal and external audiences, communicating expectations and standards of work quality.


⏵ Interact with team on brand development efforts of G.Loomis and Power Pro brands.

⏵ Assist other departments of the Fishing Division as needed or assigned.

⏵ Represent company in a professional and knowledgeable manner at all times.
Job Qualifications:

⏵ 5 - 7 years’ prior experience in marketing position required.

⏵ Industry and fishing knowledge and skills required.

⏵ Detailed knowledge of digital and traditional marketing, advertising and promotion.

⏵ Graphic design creative abilities with common programs required (InDesign, Illustrator, etc.)

⏵ Strong creative skills, problem-solving skills, and presentation skills.

⏵ Ability to manage others, both internal employees and contract employees to accomplish detailed tasks on time and on budget.

⏵ Experience interviewing and hiring potential employees.

⏵ Ability to write both technical and engaging articles, press releases and B2B emails. Good understanding of writing style or tone based on the audience you are speaking to.

⏵ Exceptional Time management and planning skills.

⏵ Ability to present seminars and speak to large groups of people.

⏵ Ability to demonstrate and explain product technologies, features and benefits. Prefer a high level of technical knowledge of fishing, rod, reel, line and tackle requirements.

⏵ Ability to travel, work extended show hours and willing to work outside of normal office hours.

⏵ Ability to work without direct supervision.

⏵ Must have strong “can do” attitude, leadership skills and the ability to motivate others.

⏵ Ability to work within various social media platforms.

⏵ Photography and videography experience and skills preferred.

⏵ Event planning and support skills.

⏵ Mid to high level computer skills. Experience using Microsoft Office Suite.


Bachelor’s degree in Marketing or equivalent experience required

Working Conditions:

Professional office environment with frequent domestic travel for fresh and saltwater fishing events.

NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualification associated with the job. Shimano North America reserves the right to modify and change responsibilities and duties herein without notice.

Shimano North America is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state, or local law.