Under Armour:
Marketing Coordinator - Basketball Job in Baltimore, VT

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!
Summary: 
Under Armour has established itself as an authentic and powerful sports performance Brand within Team Sports.  The “Marketing Coordinator - Basketball” is responsible for providing support to Sr. Category Lead who is responsible protecting this position and amplifying our voice within North America Team Sports. 
An exciting opportunity, the “Marketing Coordinator - Basketball” shall work in a supporting role to the Sr. Category Marketing Lead on all marketing related activity within the Basketball category.  As the Marketing Coordinator - Basketball, you will assist in crafting go-to-market strategies, positioning and activation plans for Under Armour. The “Marketing Coordinator - Basketball” will assist with the coordination and distribution of unified marketing materials across all touch-points.  It is essential for this teammate to work directly with Sr. Category Marketing Lead to partner cross-functionally with various business units, including Sales, Brand, Sports Marketing, Product, PR, Events, and Social Media to insure all category objectives are met.
Associate Category Manager – Team Sports Will Provide Support In The Following Areas:
Category Voice & Positioning – Marketing Coordinator - Basketball to assist with defining UA’s Brand Voice in Team Sports; assist with determining goals, strategies and tactics to be used in support of driving sales and building brand awareness.
Category Strategic Marketing Direction – Assist with setting direction and POV and managing world-class execution of partnerships, on-site events, activations, partnerships, and other marketing opportunities.
Assist With Driving Go To Market Strategies – work in a supporting role with rolling 18-month marketing plan tied to business plan.  Assist with aligning internal parties across product, sales, sports marketing and other cross-functional partners.
Partner with Product Teams - Be an active, integrated part of the product team to insure delivery of their business needs from a Category Marketing standpoint.  Have deep understanding of business objectives as well as key products and their USPs.  Serve as the liaison between Product and Marketing assuring all Marketing touch points have the information they need to execute effectively.
Consumer and Business Analytics – Work with Sr. Category Lead on collaborating with internal and external partners to understand the target consumer (or customer) and track to metrics to evaluate our effectiveness in reaching that consumer.
Creative Management – Assists with creative briefs, help manage the creative development timeline and process.
Activation - Partner with sports marketing on events and grassroots marketing on asset activation strategies.
E-Commerce, Retail & Wholesale support - Partner with UA.com and in-store marketing to win in-store and online at both DTC and wholesale doors on a global basis.
Partner with Sales Team - Assist sales team with materials needed for major account presentations/sell-ins.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Consumer Orientation - Able to think consumer-first and drive relevant strategies that drive preference and loyalty for UA
Analytical - Synthesizes complex or diverse information; Uses intuition and experience to complement data
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations
Team building and leadership – Able to influence others, drive consistent execution, effectively address challenges and lead a team of peers to solutions
Business Acumen – Agile decision-making, entrepreneurial nature, ability to formulate a strong POV
What do you need?
GET IT DONE, DONE, DONE – ACCOUNTABILITY Takes responsibility for achieving team requirements, tasks, and objectives, even if other resources are required. Goes the extra mile to get the work done and meet commitments made to others.
FIND A BETTER WAY – CREATIVITY & INNOVATION Seeks to improve upon the status quo by proactively creating new, unique solutions to make UA better. Asks challenging, open-ended questions to inspire innovative thinking in other Teammates.
WIN TOGETHER – COLLABORATION Demonstrates reliability, working openly with cross-functional Teammates. Takes the lead, whether in an individual contributor or manager role. Builds working relationships with others, seeking out and encouraging the exchange of constructive feedback.
THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences when conducting business and interacting with others globally. Adapts behavior to the local culture to demonstrate respect and gain trust.
MAP THE FUTURE – STRATEGIC VISIONING Applies understanding of internal and external challenges to contribute to the team's vision for the future. Asks questions to confirm how team priorities support UA's overall vision.
BUILD A GREAT TEAM – BUILDING TALENT Seeks opportunities to develop self and other Teammates. Gives timely, specific feedback on performance, tasks, goals, and developmental needs. Motivates Teammates by sharing team objectives that highlight opportunities and the impact of their work. Identifies and selects talent to meet business needs.
MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
What have you accomplished already?
BA required
Minimum of 1-3 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company
Be globally curious in nature
Minimum of 1-3 years’ experience in the following areas, prior experience incorporating these elements into a fully integrated marketing strategy
Previous experience leading & managing packaging
Consumer and Business Analytics
Consumer Segmentation and Targeting
Marketing Strategy tied to a business plan (long and short-term)
Creative Process Briefing
Budgeting, ROI Quantification
Internal client partnership-building with product teams
Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point, Keynote, and verbal), great storytelling
Previous experience at Sports Company or retail environment is a plus
Microsoft Office (Outlook, PowerPoint & Excel)
Keynote
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are avai