Under Armour:
Sr. Lead, Product Marketing Job in Baltimore, VT
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Baltimore, VT
Full-time
About the job
Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
Essential Duties and Responsibilities
Key responsibility is to translate marketing goals into an actionable plan for their product area – activation technologies (primarily email), data (sourcing, marketing data warehouse, CDI and hygiene, data enhancement), campaign orchestration, and reporting and attribution. This role is responsible for managing the product lifecycle, from initial concept to implementation, and being the “voice of marketing” for technology enablement projects.
Be expert in the Digital Marketing domain and have deep understanding of the Salesforce Marketing Cloud solutions
Own the technology product vision and initiate and maintain the product roadmap
Lead ideation of features and capabilities to identify and fill product gaps and generate new ideas that improve customer experience and drive growth
Gather and prioritize product and stakeholder requirements, documenting them as functional specifications
Develop and implement a go-to-market/deployment plan, working with all stakeholders to execute
Develop and manage the business case through implementation for each project
Responsible for vendor management and negotiating statements of work and costs
Liaise/partner with internal and external stakeholders to understand goals and needs, to ensure thorough planning and communication among all teams involved to ensure the project’s success
Manages customer feedback and monitors deployment success
Provide training and support to stakeholders as required
Bridges the gap between customer experience strategy (Barbra’s team) and technology deployment teams
Is accountable for the successful design of new marketing technology capabilities as measured by (1) ROI on capability investments, (2) level of adoption of new capabilities by the organization, (3) speed and efficiency of implementation projects, and (4) overall advancement of Under Armour’s marketing capabilities.
Technical Attributes of Candidate
7+ years’ experience managing relationships with internal business customers in IT field
7+ Product and/or project management experience, both processes and tools, with strong customer focus
Understanding of Salesforce Marketing Cloud architecture and knowledge of the wider Salesforce ecosystem. Good knowledge of Marketing Cloud functionalities including AMPscript, SQL, automation studio, landing pages and journey builder
Strong consulting and/or marketing technology implementation experience.
Experience designing and implementing technology-enabled business solutions in client-facing and team leadership roles (e.g. technical lead, functional lead, workstream lead, solution architect, project manager)
A bachelor's degree
Ability to translate relevant business concepts to efficient system driven processes
Technical knowledge with systems with focus on business process
Attain superior analytical skills to think through complex, multidimensional problems to see the bigger picture
Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities and self.
Proven ability to be flexible and work hard, both independently and in a team environment, in a high pressure on-call environment with changing priorities
Proficient in Microsoft Excel, Word, PowerPoint, and Outlook, and knowledge of Microsoft Visio and Microsoft Project
Project management certification preferred
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
Essential Duties and Responsibilities
Key responsibility is to translate marketing goals into an actionable plan for their product area – activation technologies (primarily email), data (sourcing, marketing data warehouse, CDI and hygiene, data enhancement), campaign orchestration, and reporting and attribution. This role is responsible for managing the product lifecycle, from initial concept to implementation, and being the “voice of marketing” for technology enablement projects.
Be expert in the Digital Marketing domain and have deep understanding of the Salesforce Marketing Cloud solutions
Own the technology product vision and initiate and maintain the product roadmap
Lead ideation of features and capabilities to identify and fill product gaps and generate new ideas that improve customer experience and drive growth
Gather and prioritize product and stakeholder requirements, documenting them as functional specifications
Develop and implement a go-to-market/deployment plan, working with all stakeholders to execute
Develop and manage the business case through implementation for each project
Responsible for vendor management and negotiating statements of work and costs
Liaise/partner with internal and external stakeholders to understand goals and needs, to ensure thorough planning and communication among all teams involved to ensure the project’s success
Manages customer feedback and monitors deployment success
Provide training and support to stakeholders as required
Bridges the gap between customer experience strategy (Barbra’s team) and technology deployment teams
Is accountable for the successful design of new marketing technology capabilities as measured by (1) ROI on capability investments, (2) level of adoption of new capabilities by the organization, (3) speed and efficiency of implementation projects, and (4) overall advancement of Under Armour’s marketing capabilities.
Technical Attributes of Candidate
7+ years’ experience managing relationships with internal business customers in IT field
7+ Product and/or project management experience, both processes and tools, with strong customer focus
Understanding of Salesforce Marketing Cloud architecture and knowledge of the wider Salesforce ecosystem. Good knowledge of Marketing Cloud functionalities including AMPscript, SQL, automation studio, landing pages and journey builder
Strong consulting and/or marketing technology implementation experience.
Experience designing and implementing technology-enabled business solutions in client-facing and team leadership roles (e.g. technical lead, functional lead, workstream lead, solution architect, project manager)
A bachelor's degree
Ability to translate relevant business concepts to efficient system driven processes
Technical knowledge with systems with focus on business process
Attain superior analytical skills to think through complex, multidimensional problems to see the bigger picture
Self-motivated with the ability to prioritize, meet deadlines, and manage changing priorities and self.
Proven ability to be flexible and work hard, both independently and in a team environment, in a high pressure on-call environment with changing priorities
Proficient in Microsoft Excel, Word, PowerPoint, and Outlook, and knowledge of Microsoft Visio and Microsoft Project
Project management certification preferred
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.