Under Armour:
Sr. Manager, Credit & Loyalty Marketing Job in Baltimore, VT
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Baltimore, VT
Full-time
About the job
Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
SUMMARY:
The Sr. Manager, North America Loyalty Marketing will be responsible for developing loyalty marketing acquisition, retention, reactivation that drive toward overall program objectives and be responsible for ensuring execution in an ongoing test/learn/iterate environment . This role will lead the marketing relationships with our external credit loyalty partners and internal regional, brand marketing, creative and store operations partners to including regional and global marketing and creative teams to drive the Under Armour loyalty program. The role will be a key member of the North America Direct to Consumer team focused on driving incremental loyalty customer base size and health along with measurable customer lifetime value attributed to the program. The role will be in integral part of the overall strategic vision of the DTC business, shaping how UA integrates our loyalty program with our everyday promise of high quality innovative products, exceptional customer service, and differentiating athlete services.
RESPONSIBILITIES:
•Develop and execute credit loyalty marketing strategies and plans that support overall program objectives.
•Create specific acquisition, retention, and reactivation plans leading to an increasing loyalty base size, health and customer lifetime value.
•Manage the credit loyalty marketing budget and ensure tracking and reporting of results vs. plans. Develop recommendations on how best to allocate program marketing investments as a key input into the program’s annual operating plan.
•Drive, lead, and execute the credit loyalty marketing test & learn program. Continuously iterate based on a robust test and learn environment.
•Develop and refine new workflows across regional and global marketing & creative teams to support and optimize the loyalty program.
•Influence key internal and external stakeholders and cross-functional partners to help advance the program objectives by sharing program marketing KPIs, wins, learnings and continuous improvement opportunities.
REQUIREMENTS & QUALIFICATIONS:
•7-10 plus years’ experience in credit loyalty marketing
•Bachelor’s degree in Marketing, Finance or Business Management
•Proven track record of managing relationships with external partners or vendors
•Excellent communication skills – ability to influence through strong written, verbal, and presentation skills
•Strong marketing, planning, project management and organizational skills
•Ability to learn quickly and adapt to changing strategies
•Strong team player with ability leverage input from across the organization
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
SUMMARY:
The Sr. Manager, North America Loyalty Marketing will be responsible for developing loyalty marketing acquisition, retention, reactivation that drive toward overall program objectives and be responsible for ensuring execution in an ongoing test/learn/iterate environment . This role will lead the marketing relationships with our external credit loyalty partners and internal regional, brand marketing, creative and store operations partners to including regional and global marketing and creative teams to drive the Under Armour loyalty program. The role will be a key member of the North America Direct to Consumer team focused on driving incremental loyalty customer base size and health along with measurable customer lifetime value attributed to the program. The role will be in integral part of the overall strategic vision of the DTC business, shaping how UA integrates our loyalty program with our everyday promise of high quality innovative products, exceptional customer service, and differentiating athlete services.
RESPONSIBILITIES:
•Develop and execute credit loyalty marketing strategies and plans that support overall program objectives.
•Create specific acquisition, retention, and reactivation plans leading to an increasing loyalty base size, health and customer lifetime value.
•Manage the credit loyalty marketing budget and ensure tracking and reporting of results vs. plans. Develop recommendations on how best to allocate program marketing investments as a key input into the program’s annual operating plan.
•Drive, lead, and execute the credit loyalty marketing test & learn program. Continuously iterate based on a robust test and learn environment.
•Develop and refine new workflows across regional and global marketing & creative teams to support and optimize the loyalty program.
•Influence key internal and external stakeholders and cross-functional partners to help advance the program objectives by sharing program marketing KPIs, wins, learnings and continuous improvement opportunities.
REQUIREMENTS & QUALIFICATIONS:
•7-10 plus years’ experience in credit loyalty marketing
•Bachelor’s degree in Marketing, Finance or Business Management
•Proven track record of managing relationships with external partners or vendors
•Excellent communication skills – ability to influence through strong written, verbal, and presentation skills
•Strong marketing, planning, project management and organizational skills
•Ability to learn quickly and adapt to changing strategies
•Strong team player with ability leverage input from across the organization
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.