Under Armour:
Sr. Manager, Global Brand Management - Advertising Job in Baltimore, VT
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Baltimore, VT
Full-time
About the job
Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
Summary
Under Armour has established an authentic and powerful brand positioning. The Senior Manager, Global Brand Management teammate will lead the development, execution and measurement of marketing efforts to drive awareness, consideration and purchase of Under Armour’s newest product and innovations.
An exciting and dynamic role, the Senior Manager, Global Brand Management is responsible for……
What will you do?
Develop long and short-term Brand strategy and positioning for the Under Armour Brand
Author all top-tier Global Brand Campaign briefs
Be the voice of the consumer; Collaborate with Consumer Insights on the collection of consumer trends
Obsessively track competitive activity, retail trends, cultural happenings, and industry updates
Partner with internal and external agencies/creative teams to develop campaign concepts & storytelling for top-tier Global Brand Campaigns
Partner with category teams – inclusive, but not limited to, Men’s Train, Women’s Train, Running, and Basketball – to meet business objectives and authentically bring campaigns to life
Partner with cross-functional teams to rally, connect, and coordinate 360-degree omnichannel Brand Campaign launches and activations across key partners – inclusive, but not limited to, DTC, wholesale, e-commerce, Connected Fitness, media, social, events, and PR
Strategically align with international/regional marketing teams to ensure top-tier Global Brand Campaign are regionally relevant
Lead top-tier Global Brand Campaign launches that build authenticity and credibility, drive consumer engagement, and achieve/exceed sales goals
Create and drive brand presentations shared with key UA stakeholders (e.g., the Founder/CEO, President, & SVPs)
Oversee Global Brand Campaign budgets to ensure marketing spends are properly allocated, tracked & optimized; Report effectiveness of marketing initiatives based on established key performance indicators (KPIs)
Act as the central point-of-contact & manage the relationship with UA’s external advertising agency of record (and other supplemental agencies, as needed)
Partner with the Marketing Operations team to ensure all teams are tracking on timelines and day-to-day needs; Own clear, consistent & timely communication to regional & x-functional stakeholders around key decisions, project milestones, and campaign plans
Serve as the key UA Brand representative at top-tier Global Brand Campaign film and photo shoots, ensuring shoot content best represents the UA Brand and its consumers
What do you need?
GET IT DONE, DONE, DONE – ACCOUNTABILITY Takes responsibility for achieving team requirements, tasks, and objectives, even if other resources are required. Goes the extra mile to get the work done and meet commitments made to others.
FIND A BETTER WAY – CREATIVITY & INNOVATION Seeks to improve upon the status quo by proactively creating new, unique solutions to make UA better. Asks challenging, open-ended questions to inspire innovative thinking in other Teammates.
WIN TOGETHER – COLLABORATION Demonstrates reliability, working openly with cross-functional Teammates. Takes the lead, whether in an individual contributor or manager role. Builds working relationships with others, seeking out and encouraging the exchange of constructive feedback.
THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences when conducting business and interacting with others globally. Adapts behavior to the local culture to demonstrate respect and gain trust.
MAP THE FUTURE – STRATEGIC VISIONING Applies understanding of internal and external challenges to contribute to the team's vision for the future. Asks questions to confirm how team priorities support UA's overall vision.
BUILD A GREAT TEAM – BUILDING TALENT Seeks opportunities to develop self and other Teammates. Gives timely, specific feedback on performance, tasks, goals, and developmental needs. Motivates Teammates by sharing team objectives that highlight opportunities and the impact of their work. Identifies and selects talent to meet business needs.
MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
What have you accomplished already?
BA required
Minimum of 7 years of relevant marketing experience in a fast-paced environment
Previous leadership experience
Minimum of 4-6 years’ experience in the following areas, prior experience incorporating these elements into a fully integrated marketing strategy
Consumer and Business Analytics
Consumer Segmentation and Targeting
Marketing Strategy tied to a business plan (long and short-term)
Creative Process Briefing
Budgeting, ROI Quantification
Internal client partnership-building with product teams
Intellectual Curiosity and ability to learn quickly
Passion to compete and win
Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point and verbal), great storytelling
Previous management experience
Be globally curious in nature
Microsoft Office (Outlook, PowerPoint & Excel) & Keynote proficient
Excellent communication skills
Under Armour is an equal employment opportunity employer. We are committed to providing equal employment opportunities to all qualified individuals without regard to the following legally protected characteristics: race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military/veteran status, or any other characteristic protected by local, state or federal law. We assure you that your opportunity for employment with Under Armour depends solely on your qualifications.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
Summary
Under Armour has established an authentic and powerful brand positioning. The Senior Manager, Global Brand Management teammate will lead the development, execution and measurement of marketing efforts to drive awareness, consideration and purchase of Under Armour’s newest product and innovations.
An exciting and dynamic role, the Senior Manager, Global Brand Management is responsible for……
What will you do?
Develop long and short-term Brand strategy and positioning for the Under Armour Brand
Author all top-tier Global Brand Campaign briefs
Be the voice of the consumer; Collaborate with Consumer Insights on the collection of consumer trends
Obsessively track competitive activity, retail trends, cultural happenings, and industry updates
Partner with internal and external agencies/creative teams to develop campaign concepts & storytelling for top-tier Global Brand Campaigns
Partner with category teams – inclusive, but not limited to, Men’s Train, Women’s Train, Running, and Basketball – to meet business objectives and authentically bring campaigns to life
Partner with cross-functional teams to rally, connect, and coordinate 360-degree omnichannel Brand Campaign launches and activations across key partners – inclusive, but not limited to, DTC, wholesale, e-commerce, Connected Fitness, media, social, events, and PR
Strategically align with international/regional marketing teams to ensure top-tier Global Brand Campaign are regionally relevant
Lead top-tier Global Brand Campaign launches that build authenticity and credibility, drive consumer engagement, and achieve/exceed sales goals
Create and drive brand presentations shared with key UA stakeholders (e.g., the Founder/CEO, President, & SVPs)
Oversee Global Brand Campaign budgets to ensure marketing spends are properly allocated, tracked & optimized; Report effectiveness of marketing initiatives based on established key performance indicators (KPIs)
Act as the central point-of-contact & manage the relationship with UA’s external advertising agency of record (and other supplemental agencies, as needed)
Partner with the Marketing Operations team to ensure all teams are tracking on timelines and day-to-day needs; Own clear, consistent & timely communication to regional & x-functional stakeholders around key decisions, project milestones, and campaign plans
Serve as the key UA Brand representative at top-tier Global Brand Campaign film and photo shoots, ensuring shoot content best represents the UA Brand and its consumers
What do you need?
GET IT DONE, DONE, DONE – ACCOUNTABILITY Takes responsibility for achieving team requirements, tasks, and objectives, even if other resources are required. Goes the extra mile to get the work done and meet commitments made to others.
FIND A BETTER WAY – CREATIVITY & INNOVATION Seeks to improve upon the status quo by proactively creating new, unique solutions to make UA better. Asks challenging, open-ended questions to inspire innovative thinking in other Teammates.
WIN TOGETHER – COLLABORATION Demonstrates reliability, working openly with cross-functional Teammates. Takes the lead, whether in an individual contributor or manager role. Builds working relationships with others, seeking out and encouraging the exchange of constructive feedback.
THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences when conducting business and interacting with others globally. Adapts behavior to the local culture to demonstrate respect and gain trust.
MAP THE FUTURE – STRATEGIC VISIONING Applies understanding of internal and external challenges to contribute to the team's vision for the future. Asks questions to confirm how team priorities support UA's overall vision.
BUILD A GREAT TEAM – BUILDING TALENT Seeks opportunities to develop self and other Teammates. Gives timely, specific feedback on performance, tasks, goals, and developmental needs. Motivates Teammates by sharing team objectives that highlight opportunities and the impact of their work. Identifies and selects talent to meet business needs.
MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
What have you accomplished already?
BA required
Minimum of 7 years of relevant marketing experience in a fast-paced environment
Previous leadership experience
Minimum of 4-6 years’ experience in the following areas, prior experience incorporating these elements into a fully integrated marketing strategy
Consumer and Business Analytics
Consumer Segmentation and Targeting
Marketing Strategy tied to a business plan (long and short-term)
Creative Process Briefing
Budgeting, ROI Quantification
Internal client partnership-building with product teams
Intellectual Curiosity and ability to learn quickly
Passion to compete and win
Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point and verbal), great storytelling
Previous management experience
Be globally curious in nature
Microsoft Office (Outlook, PowerPoint & Excel) & Keynote proficient
Excellent communication skills
Under Armour is an equal employment opportunity employer. We are committed to providing equal employment opportunities to all qualified individuals without regard to the following legally protected characteristics: race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military/veteran status, or any other characteristic protected by local, state or federal law. We assure you that your opportunity for employment with Under Armour depends solely on your qualifications.