Log InSign Up
Premium

See who posted the job

Premium

Competitive Insights

Premium

Check your commute time

Closed

Portland, VT

Full-time

About the job

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!
The Sr. Marketing Lead, Category Marketing – SportStyle, is responsible for a newly created offense focused on a lifestyle footwear. Our vision is to be the most culturally based category delivering an experience that deepens consumer’s lifelong relationships with Under Armour. The ideal teammate is willing to obsess about all things footwear in order to craft rolling go-to-market strategies, category positioning and consumer activation plans. He/she will help guide all financial metrics as it pertains to all above the line and below the line spend. Additionally, this candidate will have had prior experiences marketing products with global mall partners. Ultimately, this candidate needs to be an agent of change and the guardian of the brand integrating marketing plans to achieve revenue goals set by the category GM.
What will you do?
Be the voice of the consumer; be a thought leader in communications, mobile & digital marketing
Quarterback category launches across key marketing partner that  build authenticity & credibility in the lifestyle footwear category, drive consumer engagement & achieve / exceed sales  goals,  globally 
Authors  all  briefs  (product,  sports marketing,  creative)  to  initiate  and  develop  category-level  support  elements 
Partners with cross-functional  marketing expertise  groups  related  to  the  category,  rallying, connecting  and  coordinating  launches  across  key  marketing  partners 
Develop and Manage category monthly budget plan based on agreed marketing calendar of a good balance of brand and commercial needs
Negotiates and develops quotations with vendors by setting clear objectives and expectations
Fully optimizes integration with other global communications disciplines such as PR
Provides  input  on  sports marketing briefs  and  activation  for  brand  assets
Strategically aligns with regional marketing leadership to ensure  campaigns  are  regionally  relevant, and  ensures  support  elements  for  campaigns  can  be  leveraged  by  regions
Works within the category budget and reports return on investment to measure effectiveness of marketing initiatives
Builds close partnerships with all cross functional teams (product, merchandising, sales, etc) and ensures relevant insights are cascaded to key stakeholders
Collaborates with Consumer Insights team on collection of consumer trends, competitive insights, industry updates and sales reports  and obsess over the runners life in and out of the sport
Obsess the digital consumer journey across all digital touchpoints securing alignment across all teams
Own category specific marketing budgets
What do you need?
GET IT DONE – ACCOUNTABILITY Holds others accountable for getting things done, lending support when needed. Generates motivation and drive to hit departmental goals by emphasizing responsibility and communicating expectations. Takes ownership of departmental results by tracking team contributions.
FIND A BETTER WAY – CREATIVITY & INNOVATION Examines potential ideas and evaluates them against UA goals. Realizes and accepts that failure is a necessary part of innovation. Talks with others to gain new insight and see opportunities from a different perspective. Advocates for and pursues new ideas.
WIN TOGETHER – COLLABORATION Builds consensus with Teammates across the business unit and gives clear direction during cross-functional collaboration. Motivates Teammates to build trusting, cross-functional relationships.
THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences and demonstrates comprehensive knowledge of global trends (social, political, and economic), adapting products and services to impact the business unit’s goals globally.
MAPTHE FUTURE – STRATEGIC VISIONING Translates business unit vision and goals into clear, specific and achievable objectives, making the vision tangible for individual teams. Considers future scenarios, opportunities and risks to create action plans that align with business unit goals and UA's overall strategic vision.
BUILD A GREAT TEAM – BUILDING TALENT Proactively develops self and others by setting stretch goals and providing challenging assignments. Serves as a trusted coach or mentor that guides Teammates through development opportunities, and gives feedback to ensure they are equipped to do the work independently. Creates a team identity and shared purpose to drive toward team goals. Develops and supports talent planning strategies to align with cross-functional needs.
MAKE THE RIGHT CALL – INTEGRITY AND ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
What have you accomplished already?
BA required, MBA is preferred but not mandatory
Minimum of 7 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company and previous leadership experience
Prior experiences marketing footwear products in global mall partners
Excellent presentation and organizational skills
Prior experience working for or with a global company in a premium brand
Experience conducting business and partnering with executives and staff in multiple regions globally, a plus
Experience presenting to Senior Leadership
Proven global citizen with a deep understanding of the global footwear industry
Travel required, domestic and international, including some holidays and weekends
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.  Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. 
View Company Profile
1501 Lincoln Blvd.#1014 Venice, CA. 90291