Under Armour:
Head of Loyalty Payment Cards Job in Baltimore, VT
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Baltimore, VT
Full-time
About the job
Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
The Head of Loyalty Payment Cards is responsible for developing and managing Under Amour’s overall loyalty payment card program strategies to generate incremental revenue, reduce costs, drive customer loyalty, and increase brand awareness. S/he will help create marketing plans that focus on credit card acquisition, usage, gift card sales and redemption strategies. This successful leader will also be customer-centric, results-oriented, collaborative, and an innovative leader. This function is newly created and will collaborate with key stakeholders while also building a team and key processes.
Key Responsibilities
Drive a holistic cardholder acquisition approach that leverages multiple marketing channels across the organization.
Drive card sales performance within UA Brand and Retail Houses. Engage, educate, and motivate Sales Associates to support the loyalty card program and drive cardholder acquisition.
Create associate training and incentive programs in support of sales goals.
Partner with e-commerce team to ensure appropriate product placements and seamless integration into the online sales experience.
Develop and manage annual card acquisition plans and budgets including oversight of the card program P&Ls.
Develop and deliver program-level performance tracking and reporting.
Provide oversight of card products - ensure core product features, benefits, and pricing remain attractive to customers.
Cultivate relationships and engage cross-functional leaders to evaluate loyalty product enhancements and identify technology integration opportunities.
Build and manage relationship with card issuing bank to maximize value and ensure timely delivery and execution of deliverables.
Negotiate contracts with bank and other vendors/partners to drive effective account acquisition programs and additional value-add for loyalty program members.
Find innovative ways to educate loyalty card members on value proposition and benefits throughout their life-cycle.
Leverage internal channels and bank channels to maximize value of cardholder touchpoints. Champion and monitor Under Armour’s brand standards with bank partner.
Oversee and enhance communications and processes to effectively onboard, engage, retain, and maintain high levels of customer satisfaction.
Deliver consumer insights to the organization to enhance sales initiatives both domestically and globally.
Provide leadership to develop and guide personnel and leverage cross-functional resources to drive continued success of the programs.
Job Requirements and Qualifications
15 plus years experience managing payment card products and marketing in a major banking or retail environment
Bachelor’s degree in Business Management or Marketing, MBA preferred
Experience developing loyalty marketing products and campaigns
Proven track record of managing relationships with external partners or vendors
Excellent communication skills – ability to influence through strong written, verbal, and presentation skills
Strong financial, planning, and organizational skills
Ability to learn quickly and adapt to changing strategies
Strong team player with ability leverage input from across the organization
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
The Head of Loyalty Payment Cards is responsible for developing and managing Under Amour’s overall loyalty payment card program strategies to generate incremental revenue, reduce costs, drive customer loyalty, and increase brand awareness. S/he will help create marketing plans that focus on credit card acquisition, usage, gift card sales and redemption strategies. This successful leader will also be customer-centric, results-oriented, collaborative, and an innovative leader. This function is newly created and will collaborate with key stakeholders while also building a team and key processes.
Key Responsibilities
Drive a holistic cardholder acquisition approach that leverages multiple marketing channels across the organization.
Drive card sales performance within UA Brand and Retail Houses. Engage, educate, and motivate Sales Associates to support the loyalty card program and drive cardholder acquisition.
Create associate training and incentive programs in support of sales goals.
Partner with e-commerce team to ensure appropriate product placements and seamless integration into the online sales experience.
Develop and manage annual card acquisition plans and budgets including oversight of the card program P&Ls.
Develop and deliver program-level performance tracking and reporting.
Provide oversight of card products - ensure core product features, benefits, and pricing remain attractive to customers.
Cultivate relationships and engage cross-functional leaders to evaluate loyalty product enhancements and identify technology integration opportunities.
Build and manage relationship with card issuing bank to maximize value and ensure timely delivery and execution of deliverables.
Negotiate contracts with bank and other vendors/partners to drive effective account acquisition programs and additional value-add for loyalty program members.
Find innovative ways to educate loyalty card members on value proposition and benefits throughout their life-cycle.
Leverage internal channels and bank channels to maximize value of cardholder touchpoints. Champion and monitor Under Armour’s brand standards with bank partner.
Oversee and enhance communications and processes to effectively onboard, engage, retain, and maintain high levels of customer satisfaction.
Deliver consumer insights to the organization to enhance sales initiatives both domestically and globally.
Provide leadership to develop and guide personnel and leverage cross-functional resources to drive continued success of the programs.
Job Requirements and Qualifications
15 plus years experience managing payment card products and marketing in a major banking or retail environment
Bachelor’s degree in Business Management or Marketing, MBA preferred
Experience developing loyalty marketing products and campaigns
Proven track record of managing relationships with external partners or vendors
Excellent communication skills – ability to influence through strong written, verbal, and presentation skills
Strong financial, planning, and organizational skills
Ability to learn quickly and adapt to changing strategies
Strong team player with ability leverage input from across the organization
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.