Director, Omni Channel Strategy
- Under Armour
- Multiple Locations
- 0 year(s)
- Not Available
Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work. We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
The Director, Omnichannel Oversees, develops and deploys the retail digital Omnichannel strategy in partnership with retail operations, fulfillment, IT, marketing and merchandising to support an integrated best in class customer experience across various digital channels; articulates the value of Omnichannel to the enterprise. The Director defines the opportunity space for Omnichannel digital, as well as the vision, strategic framework, and specific solutions required to deliver against identified business challenges, consumer needs, and specific business and marketing goals. The Director is a visionary leader who "connects the dots" around business and consumer insights, and articulates digital concepts and solutions in a clear and compelling way.
This highly collaborative role interfaces heavily with internal team members and C-level throughout the strategy development process as well as execution. The Director leads cross-functional engagement teams across a range of complex project types with multiple components. These may include research and insights, valuation and business case development, establishing a vision, organizational design, process optimization, operational readiness, digital roadmap development, rationalizing communication channel decisions, future state visualizations
This role has direct impact to the success of the Under Armour Retail and E-commerce business unit as it drives increased synergies between the channels and also drives net new Omnichannel revenue.
Develop and implement long and short-term strategies for Global DTC business, how to win as an Omnichannel brand for all sub-regions
Develop strategies to achieve tremendous growth in online retailing platform
Monitor overall health of the Omnichannel applications/program
Own, understand, and partner on forecasting KPIs related to Omnichannel, including initiative performance
Responsibility to partner with store operations and finance to review accreditation rules for omni sales and returns made in store matched with incentive policies to drive a best in class customer experience
Collaborating on Ecommerce Channel strategy, defining and executing on differences between Branded.com (UA.com), 3P (Amazon etc.), Wholesale.com (Dicks.com etc.) and O/O Retail
Lead digital first initiatives with a strong focus on business analysis, strategic and financial modeling, differentiated digital experiences, key digital capabilities and/or road mapping
Engage with partners to identify key strategic challenge(s) and business, marketing and digital needs to be addressed; evaluate scope of strategic engagement
Test digital hypotheses through research, scenario analysis, financial modeling and response forecasts
Create strategic and financial models to articulate business value
Facilitate workshops, ideation sessions, decision-making
Lead strategic review of solution development; provide clear and timely feedback to ensure experiences, technology and marketing solutions are delivered on-strategy
8-10 years Internet, marketing and/or management consulting experience with at least 7 years exclusively focused on the digital space
Education: MBA Required
B2C Experience at a BRAND a plus.
Knowledge of Supply Chain a plus.
Proven experience leading strategy and digital roadmap projects in a complex business and marketing environment
Experience playing a lead role in building strategic plans, tactical plans, and budgets
Strong understanding of user research, user-centered design principles and online consumer behavior
Excellent communication and presentation skills; dynamic (persuasive) in presenting ideas to VP to C-level
Must possess rigorous analytical disciplined approach as well as dynamic, abstract problem solving skills (get to the answer via both "inspiration" and "perspiration")
Attributes for Success:
Team Player. Loves being part of a team, both leading and serving; demonstrated deep commitment to colleagues; highly effective in a matrix environment
Humble & Hungry. Confidence without arrogance; driven to continually “up their game" regardless of prior successes
Unparalleled Integrity. In good times and bad, lives the UA Way; takes ownership for mistakes; delivers tough messages directly; doesn’t “back-channel”
Action Oriented. "Can do" and "does do" attitude; authentically engaged with people and situations
Accountable. Commits to stretch goals and delivers; holds self to highest performance standards
“Gets” Under Armour. Passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build/protect the brand
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.