Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.
Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.
We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
Under Armour, via our dominating sports performance brand position, has built a strong foundation for both domestic and global growth in the coming years. At the core of this strong foundation, is the team sports athlete and consumer, whose loyalty to our brand has given Under Armour permission to expand and grow.
The General Manager- SC will lead a team to develop the SC brand across multiple sport categories. This individual will focus on creating the brand strategy/position, growing the brand, creating demand, and driving sales across wholesale and direct-to-consumer channels by delivering powerful go-to-market global strategy and plans. This individual will also be responsible for driving and attaining internal alignment on product creation strategies across footwear, apparel and accessories as well as strategic approach to distribution.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
•Responsibilities include establishing and meeting SC financial goals; P & L management; setting the global SC vision, brand building and market positioning and global business strategy. This person will be charged with leveraging existing platforms, as well as finding new impactful opportunities.
•Relationship Management – Internal leader and liaison to the SC30 team to ensure successful alignment and executive execution of agreed upon business strategies by SC and UA Team.
•P&L Responsibility – Drive growth and profitability of the SC business to achieve financial and strategic goals.
•Category Voice & Positioning – Lead the category business strategy across Product, Merchandising and Marketing to create and execute on long term vision and plan.
•Strategic Marketing Direction – Own brand arc across categories and develop direction and strategy in partnership with multiple cross-functional teams. Cross-functional teams to include adjacent sport categories, media, digital/social media, retail marketing, events, creative, and distribution channel partners. Overall brand building of SC30.
•Go To Market Strategies – Owns Marketing stories for the SC business. Align internal parties across product, sales, marketing and other cross-functional partners. Set and manage budgets for all touch-points.
•Partner with Product Teams - Be an active, influential and integrated part of the product team to ensure delivery of their business needs from a category standpoint. Have in depth knowledge of the business, calendar, market needs and trends.
•Consumer and Business Analytics – Collaborate with internal and external partners to define the target consumer and develop metrics to evaluate our effectiveness in reaching that consumer. Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance.
•Activation - Create architecture of "when & where the story is told" - select and drive campaign elements. Manage collaboration of sports marketing and grassroots marketing to maximize ROI.
•E-Commerce, Retail & Wholesale support - Partner with UA.com (and global sites) and in-store marketing to win in-store and online at both UA retail and wholesale doors on a global basis.
•Leadership – Build a great team. Leads and influences across a variety of functions supporting the SC team, including but not limited to Product, Merchandising, Supply Chain, Marketing, etc.
•Strong understanding and experience in the brand building or signature athlete space, with a focus on Basketball a plus.
•Track record and proven success in leading a growing a global business.
•Strong business and financial acumen with strengths in areas critical to the category and knowledge of the market and consumer.
•Ability to develop strategic marketing plans (long and short-term) and lead marketing vehicle prioritization (from advertising all the way through in-store).
•Outstanding leadership skills. A leader with superior inspirational qualities who creates an atmosphere in which people work together enthusiastically and co-operatively to produce outstanding results and drives a passion to win. Ability to attract top talent from within and outside the organization.
•Ability to develop and maintain effective working relationships with a variety of stakeholders; consultative and collaborative style that allows for influence without authority.
•Possesses a strong point of view and is able to clearly articulate vision and strategy. Ability to “make a decision” and stand by it. Decisive in the face of ambiguity.
•Thinks consumer-first and drives relevant strategies that drive preference and loyalty for UA.
•Strong understanding of product construction and cost-engineering of apparel and footwear.
•A deep desire to get to “root cause”; able to synthesize complex or diverse information, while using intuition and experience to complement data.
•Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations.
•Pushes beyond the obvious and is comfortable going into “unchartered” territory in setting direction for the team and organization.
•Flexible and comfortable with a roll-up-your sleeves environment. A natural propensity to be hands-on.
EDUCATION AND/OR EXPERIENCE:
•BA required. MBA is helpful but not mandatory.
•Minimum 12+ years of experience at a sports organization.
•Experience in multiple consumer products business disciplines preferred (i.e. Retail, Sales, Brand Marketing).
•Minimum 10 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company.
•Experience leading a team. Experience and success managing multi-million dollar budget and owning P&L accountability.
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and
General Manager, Stephen Curry
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Posted 7 days ago